» książki » Business & Economics - Consumer Behavior - General
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Demand, Supply and Welfare Aspects of Pipe-Borne Water in Sri Lanka
ISBN: 9781443833844 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Water institutions establish the incentives, information, and compulsions that guide behaviour and influence economic outcomes. Water pricing policies that reflect the marginal cost of supply can bring about several positive benefits in the pipe-borne water sector including: 1) greater water use efficiency; 2) an increase in revenues that can be utilised to improve services; and 3) additional funds to enhance and expand the operation and maintenance of pipe-borne water supply systems. In order to design an appropriate pricing policy and bring about these positive changes, managers of...
Water institutions establish the incentives, information, and compulsions that guide behaviour and influence economic outcomes. Water pricing policies...
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cena:
206,17 |
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Aspects of Tourist Behavior
ISBN: 9781443848664 / Angielski / Twarda / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As in other fields of research, the behaviour of consumers has also received a great deal of attention in tourism research over the past few decades due to its growing importance in the efficient marketing and management of tourism operations. The rapid development of IT applications and the equally swift changes of needs and wants have influenced consumers in terms of the behaviour involved in searching for information and in decision-making processes. As such, this book encompasses a collection of chapters addressing various aspects of tourist behaviour, from need-recognition to...
As in other fields of research, the behaviour of consumers has also received a great deal of attention in tourism research over the past few decades d...
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cena:
231,95 |
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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
ISBN: 9781466644304 / Angielski / Twarda / 429 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how...
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that ...
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cena:
896,90 |
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Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer
ISBN: 9780739186046 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally achieve the firm's objectives. Game theory does not always accurately predict how rivals will act in strategic situations, but does identify a decision maker's best response to situations involving...
This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of gr...
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cena:
553,44 |
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A Social and Economic Theory of Consumption
ISBN: 9781349318735 / Angielski / Miękka / 237 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Kaj Ilmonen was a pioneer in the third wave of the sociology of consumption. This book provides a balanced overview of the sociology of consumption, arguing that the enthusiasm of 'the third wave' exaggerated the role of the symbolic and imaginary at the expense of the materiality of human societies.
Kaj Ilmonen was a pioneer in the third wave of the sociology of consumption. This book provides a balanced overview of the sociology of consumption, a...
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cena:
201,24 |
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Rethinking Social Distinction
ISBN: 9781349336180 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The analysis of social distinction cannot indefinitely remain confined to logics of reasoning that are markedly ethnocentric. Rather than just applying the consecrated schemes of Veblen or Bourdieu, Daloz provides new foundations in this book for understanding 21st Century Dubai, China, Russia and settings of the past.
The analysis of social distinction cannot indefinitely remain confined to logics of reasoning that are markedly ethnocentric. Rather than just applyin...
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cena:
201,24 |
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Living Innovation: Competing in the 21st Century Access Economy
ISBN: 9789814719575 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
577,93 |
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Consumed : How We Buy Class in Modern Britain
ISBN: 9780007457106 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today's modern consumer world. Are you an Asda Mum, Wood Burning Stover or Sun Skittler? Do you know a Portland Privateer or Rockabilly? And exactly who are the Hyphen-Leighs? Journalist Harry Wallop has spent a disproportionate amount of his working life chronicling the buying habits of the British people. Taking a sweep through the seismic changes that have happened in the UK since the end of food rationing in 1954, he argues that our social standing in today's society is no...
Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today's modern consumer world. Are y...
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cena:
77,03 |
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Analyzing Music in Advertising: Television Commercials and Consumer Choice
ISBN: 9781138781085 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjaer sets a new benchmark for the international... The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and pur... |
cena:
906,08 |
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The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want
ISBN: 9781137351814 / Angielski / Twarda / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to...
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in...
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cena:
160,99 |
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Generation M: Young Muslims Changing the World
ISBN: 9781780769097 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What does it mean to be young and Muslim today? There is a segment of the world's 1.8 billion Muslims that is more influential than any other, and will shape not just the future generations of Muslims, but also the world around them: meet 'Generation M'. Tech-savvy and self-empowered, Generation M believe their identity encompasses both faith and modernity. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon, at a time where understanding the mindset of young Muslims, and what drives them, is critical. Exploring fashion... What does it mean to be young and Muslim today? There is a segment of the world's 1.8 billion Muslims that is more influential than any other, and ... |
cena:
88,11 |
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Perceived Quality of Mobile Services: A Segment-Specific Analysis
ISBN: 9783631564875 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations and service quality to mobile services, and identifies new trends in the mobile communication market. The book demonstrates to what extent service quality and adoption theories of consumer behavior literature explain the (repeated) usage of mobile services, and how the results differ by user...
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers....
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cena:
283,80 |
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Behavioral Portfolio Management
ISBN: 9780857193575 / Angielski / Twarda / 329 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Finance, with Behavioral Portfolio Management (BMP) the next step in this transition. BPM focuses on how to harness the price distortions that are driven by emotional crowds and use this to create superior portfolios. Once markets and investing are viewed through the lens of behavior, and portfolios are constructed on this basis, investable opportunities become readily apparent. Mastering your emotions is critical to the process and the insights provided by Tom Howard put investors on the...
The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Finance, with Behavioral Portfolio Managemen...
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cena:
254,29 |
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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
ISBN: 9781466658806 / Angielski / Twarda / 668 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior--
This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their rel...
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cena:
1870,68 |
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Marketing and the Common Good: Essays from Notre Dame on Societal Impact
ISBN: 9780415828833 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic... Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every a... |
cena:
274,23 |
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Advertising and the World Wide Web
ISBN: 9781138003217 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of "Advertising Age." Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter.
What the reader will encounter in... The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter trace...
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cena:
274,23 |
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Diversity in Advertising: Broadening the Scope of Research Directions
ISBN: 9781138012820 / Angielski / Miękka / 472 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were...
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a col...
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cena:
283,50 |
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
ISBN: 9781118889800 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples--from Nate Silver to Copernicus, and Apple to Blackberry--to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a... Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Comp... |
cena:
115,61 |
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Epistemological Problems of Economics. Ludwig Von Mises
ISBN: 9780865978492 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First published in German in 1933 and in English in 1960, 'Epistemological Problems of Economics' presents Ludwig von Misess views on the logical and epistemological features of social interpretation as well as his argument that the Austrian theory of value is the core element of a general theory of human behaviour that transcends traditional limitations of economic science."
First published in German in 1933 and in English in 1960, 'Epistemological Problems of Economics' presents Ludwig von Misess views on the logical and ...
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cena:
84,78 |
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On the Menu: The Art & Science of Profit
ISBN: 9781495985232 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Restaurant Menu deveopment, Menu Engineering, Menu Psycology. The industry best practices for making money on your menu. How to capture the attention of your guests and keep them coming back for more. Restaurant Consultant, Coach, Author & Speaker Ronald "Bo" Bryant
Restaurant Menu deveopment, Menu Engineering, Menu Psycology. The industry best practices for making money on your menu. How to capture the attention ...
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cena:
36,37 |
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