Kategoria BISAC: Business & Economics >> Consumer Behavior - General

After discussing the origins and various kinds of consumer credit available in today's marketplace, this book reviews at some length the long run growth of consumer credit to explore the widely held belief that somehow consumer credit has risen "too fast for too long." It then turns to demand and supply with chapters discussing neoclassical theories of demand, new behavioral economics, and evidence on...

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.

Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of...

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese.

This book examines the psycho-cultural differences that disrupt the translation...

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet.

Companies currently spend billions of dollars each year measuring and...

The car -- once a dream purchase and a key status symbol -- has faced extensive challenges. Urbanization, pollution and scarce oil supplies raise concerns about the sustainability of an ever-increasing number of automobiles. Young consumers show a declining interest in cars and the percentage of people with a driving license is falling in the Western world. All these changes have led to a refocusing of the role of the car in society.

In Auto Brand, industry researcher and branding expert Dr. Anders Parment discusses how the leading car brands have survived the challenges of...

This book seeks to explain the global financial crisis and its wider economic, political, and social repercussions, arguing that the 2007-9 meltdown was in fact a systemic crisis of the capitalist system.

The volume makes these points through the exploration of several key questions:

• What kind of institutional political economy is appropriate to explain crisis periods and failures of crisis-management?
• Are different varieties of capitalism more or less crisis-prone, and can the global financial crisis can be attributed to one variety more...