Kategoria BISAC: Business & Economics >> Consumer Behavior - General

In recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral finance, labor contracts, philanthropy, and the analysis of savings and poverty, to eyewitness identification and sentencing decisions, racism, sexism, health behaviors, and voting. Research findings have often been strikingly counterintuitive, with serious implications for public policymaking. In this book, leading experts in psychology, decision research, policy analysis, economics, political science, law, medicine, and philosophy explore major trends, principles, and...

In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of these shocks and the slow adjustments of wages and prices by rational agents leads to cyclical movements. In this book, Paul De Grauwe argues for a different macroeconomics model--one that works with an internal explanation of the business cycle and factors in agents' limited cognitive abilities. By creating a behavioral model that is not dependent on the prevailing concept of rationality, De Grauwe is better...

The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention...

This timely and original new book provides a comprehensive overview and analysis of what has come to be called the 'new politics of consumption'; a politics embodied in movements such as culture jamming, simple living, slow food and fair trade. The book offers an examination...

Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons...

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and...

Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them?

With critical insight, the contributors to this...