Brand Sense : Sensory Secrets Behind the Stuff We Buy

ISBN-13: 9780749460570 / Angielski / Miękka / 2010 / 192 str.

Martin Lindstrom

Opis

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.