This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It...
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the con...
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing.
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main iss...
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journ...
