ISBN-13: 9781412911498 / Angielski / Miękka / 2009 / 192 str.
ISBN-13: 9781412911498 / Angielski / Miękka / 2009 / 192 str.
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing.