The Inscrutable Shopper: Consumer Resistance in Retail

ISBN-13: 9781606491713 / Angielski / Miękka / 2011 / 153 str.

Stella Minihan

Opis

Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.