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Artificial Intelligence in Creative Industries: Psychological and Social Implications
ISBN: 9781032999432 / Angielski / Twarda / 23-03-2026 / 258 str. Książka dostępna od: 23-03-2026 |
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Termin ukazania się książki: 23-03-2026
Książkę można już zamówić z rabatem 5% |
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847,01 |
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Navigating Marketing Decisions for Sustainable Growth
ISBN: 9781041206156 / Angielski / 12-06-2026 Książka dostępna od: 12-06-2026 |
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Termin ukazania się książki: 12-06-2026
Książkę można już zamówić z rabatem 5% |
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847,01 |
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Consumers and Food: Understanding and Shaping Consumer Behaviour
ISBN: 9781801463546 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
894,20 |
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Customer-Centric Knowledge Management: Concepts and Applications
ISBN: 9781613500897 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and...
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It...
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cena:
896,90 |
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Cases on Consumer-Centric Marketing Management
ISBN: 9781466643574 / Angielski / Twarda / 373 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for...
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in...
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cena:
896,90 |
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Driving Traffic and Customer Activity Through Affiliate Marketing
ISBN: 9781522526568 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the decision making for the organizations"--
"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer sat...
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cena:
896,90 |
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Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
ISBN: 9781799802723 / Angielski / Twarda / 175 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science,...
One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased dem...
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cena:
896,90 |
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Design Management: Organisation and Marketing Perspectives
ISBN: 9781138648067 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Placed at the nexus between Marketing and Design Management this book will explore the inter-connection of these two disciplines. With the latest marketing thinking placing greater emphasis on the consumer and co-creating value with customers by placing them at the heart of the product/service development process, it has never been more important to integrate marketing perspectives into design management. This text will explore the importance of managing design and the creative process in a way that it puts the human being at the centre, with the result that a product,... Placed at the nexus between Marketing and Design Management this book will explore the inter-connection of these two disciplines. With the latest m... |
cena:
902,21 |
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands
ISBN: 9781138150522 / Angielski / Twarda / 390 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they...
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot...
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cena:
906,08 |
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Quantifying Consumer Preferences
ISBN: 9781848553125 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometricians. This book presents research on the estimation of demand systems and the measurement of consumer preferences.
Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometric...
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cena:
917,35 |
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Implementing Automation Initiatives in Companies to Create Better-Connected Experiences
ISBN: 9781668455395 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
917,68 |
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Handbook of Tourist Behavior: Theory & Practice
ISBN: 9780415993609 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a... In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerston... |
cena:
930,57 |
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Understanding the Older Consumer: The Grey Market
ISBN: 9781138462625 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
930,57 |
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Essentials of Consumer Behavior: An Applied Approach
ISBN: 9780367426880 / Angielski / Twarda / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
930,57 |
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Myths about Sustainable Consumption: Dispelled
ISBN: 9781041012184 / Angielski / 25-03-2026 Książka dostępna od: 25-03-2026 |
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Termin ukazania się książki: 25-03-2026
Książkę można już zamówić z rabatem 5% |
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891,27 |
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Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
ISBN: 9781466636316 / Angielski / Twarda / 428 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing...
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social c...
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cena:
948,15 |
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Organizations and Social Networking: Utilizing Social Media to Engage Consumers
ISBN: 9781466640269 / Angielski / Twarda / 446 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e- business is an important first step in cultivating these internet- based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various...
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, underst...
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cena:
948,15 |
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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
ISBN: 9781799819714 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and...
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While o...
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cena:
969,23 |
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Achieving Economic Growth and Welfare Through Green Consumerism
ISBN: 9781668481417 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging...
One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Na...
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cena:
969,23 |
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Economic Sociology of Work
ISBN: 9781848553682 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economic sociology is a vibrant area of research investigating how social structures, power allocations and cultural understandings shape the production, consumption, distribution and exchange of goods and services. This title intends to apply the economic sociology perspective to issues of work broadly defined.
Economic sociology is a vibrant area of research investigating how social structures, power allocations and cultural understandings shape the producti...
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cena:
983,98 |
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