Design Management: Organisation and Marketing Perspectives

ISBN-13: 9781138648067 / Angielski / Twarda / 2017 / 254 str.

Sotiris T. Lalaounis

Opis

Placed at the nexus between Marketing and Design Management this book will explore the inter-connection of these two disciplines. With the latest marketing thinking placing greater emphasis on the consumer and co-creating value with customers by placing them at the heart of the product/service development process, it has never been more important to integrate marketing perspectives into design management. This text will explore the importance of managing design and the creative process in a way that it puts the human being at the centre, with the result that a product, service, or an 'offering' answers to human needs and desires, or even extends human capability. Drawing from a variety of scholarly research, the author's own professional experience and contributed commercial insights, this book will integrate key concepts of marketing and design. With end of chapter exercises, case studies and practitioners' insights along with online teaching materials, Design Management and Marketing will be of benefit for students on Post-Graduate courses in Design Management, Marketing Design Management, Advertising Design Management and Product Design Management.

O autorze

Sotiris T. Lalaounis is a Lecturer in Marketing and Design Management in the Department of Organisation Studies at the University of Exeter Business School. Following a postgraduate degree in Design and Digital Media from the University of Edinburgh, he worked in design consultancies, and earned his PhD in Design Management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis investigated business development issues in the creative industries, and his current research interests include organisational paradoxes, ambidexterity, and creative firms.