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Consumers and Services
ISBN: 9780471962694 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced...
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasi...
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302,68 |
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Cases in Consumer Behaviour
ISBN: 9780471987819 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires. This is a collection of case studies contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook Consumer Behaviour: A New Perspective.
Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of pro...
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277,01 |
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Harnessing Customers - How to Increase Impulse Shopping in Supermarkets
ISBN: 9780595438488 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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41,51 |
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
ISBN: 9780618785919 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it...
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83,35 |
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The Consumer Society Reader
ISBN: 9780631207986 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consumer society for students of cultural studies and sociology of culture. From Karl Marx to Jean Baudrillard, the volume introduces students and researchers to the topics, themes, and preoccupations of twentieth-century consumer culture.
The Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consumer society for stu...
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205,13 |
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Social Economics: Market Behavior in a Social Environment
ISBN: 9780674011212 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no role in the standard economic model. This feature has been sharply criticized by other social scientists, who believe that the choices people make are also conditioned by social and cultural forces. Economists, meanwhile, are not satisfied with standard sociological and anthropological concepts and explanations because they are not embedded in a testable, analytic framework. In this book, Gary Becker and Kevin Murphy provide such a framework... Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no ro... |
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169,19 |
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Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands: A Ceo's True Story
ISBN: 9780684863122 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined.
As the dynamic CEO of electronics distributor Marshall Industries, Rob... In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for...
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68,04 |
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)
ISBN: 9780684870564 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex,...
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and ...
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75,77 |
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Branded: The Buying and Selling of Teenagers
ISBN: 9780738208626 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to...
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marke...
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112,38 |
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Shop 'til You Drop: Consumer Behavior and American Culture
ISBN: 9780742536913 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of...
Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is t...
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175,55 |
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Not Buying It: My Year Without Shopping
ISBN: 9780743269360 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shocked by the commerce in everything from pet cloning to patriotism, frightened by the downward spiral of her finances and that of the trash-strewn earth, Judith Levine enlists her partner, Paul, in a radical experiment: to forgo all but the most necessary purchases for an entire year. Without consumer goods and experiences, Judith and Paul pursue their careers, nurture relationships, and try to keep their sanity, their identities, and their sense of humor intact. Tracking their progress -- and inevitable lapses -- Levine contemplates need and desire, scarcity and security, consumerism...
Shocked by the commerce in everything from pet cloning to patriotism, frightened by the downward spiral of her finances and that of the trash-strewn e...
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60,61 |
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Consuming Life
ISBN: 9780745639796 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market.
The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention... With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals be...
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256,73 |
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Events Design and Experience
ISBN: 9780750664530 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design.By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did...
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants....
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292,61 |
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Emotion and Reason in Consumer Behavior
ISBN: 9780750679763 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about how emotion affects consumer behavior. In the last twenty five years or so, the role of emotion in information processing has been widely acknowledged and scholars have shown that we need to understand both emotion and reason if we want to understand the real meanings that products and services have for consumers. This has had immense ramifications for advertising, marketing and other domains of persuasive intercourse in today's 'brave new world'. As our world comes closer together, 'global' messages, which transcend cultural boundaries, become more appropriate than...
This book is about how emotion affects consumer behavior. In the last twenty five years or so, the role of emotion in information processing has been ...
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756,05 |
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Food Choice, Acceptance and Consumption
ISBN: 9780751401929 / Angielski / Twarda / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is critical for the food industry to maintain a current understanding of the factors affecting food choice, acceptance and consumption since these influence all aspects of its activities. This subject has matured in recent years and, for the first time, this book brings together a coherent body of knowledge which draws on the experiences in industrial and academic settings of an international team of authors. Written for food technologists and marketeers, the book is also an essential reference for all those concerned with the economic, social, and psychological aspects of the subject.
It is critical for the food industry to maintain a current understanding of the factors affecting food choice, acceptance and consumption since these ...
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603,81 |
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Food Choice and the Consumer
ISBN: 9780751402346 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Food Choice and the Consumer fulfils two needs. First, it captures the inter-disciplinary aspects of food choice and advocates an appreciation for other perspectives on the subject in an attempt to discourage some of the disciplinary parochialism which surrounds this area. Second, it accom- modates a range of different approaches to domestic food choice in a coherent way by encouraging the reader to see food choice as comprising a set of key tasks, such as shopping, preparing, cooking, etc. Further- more, it illustrates the way in which the antecedents of choice vary according to which stage...
Food Choice and the Consumer fulfils two needs. First, it captures the inter-disciplinary aspects of food choice and advocates an appreciation for oth...
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cena:
402,53 |
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Work, Consumption and Culture: Affluence and Social Change in the Twenty-First Century
ISBN: 9780761959847 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production/consumption debate, and where it might lead in the future.
Key to Paul Ransome's argument is the hypothesis that affluence is the crucial factor in the shift away from work and towards consumption. Uniquely emphasizing the links between work, consumption and culture, rather than keeping each element separate, the... The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives o...
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cena:
736,54 |
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Work, Consumption and Culture: Affluence and Social Change in the Twenty-First Century
ISBN: 9780761959854 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production/consumption debate, and where it might lead in the future.
Key to Paul Ransome's argument is the hypothesis that affluence is the crucial factor in the shift away from work and towards consumption. Uniquely emphasizing the links between work, consumption and culture, rather than keeping each element separate, the... The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives o...
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cena:
195,06 |
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The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management
ISBN: 9780765612908 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion...
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. ...
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cena:
926,78 |
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The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management
ISBN: 9780765612915 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion...
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. ...
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cena:
258,48 |
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