Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion...
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. ...
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion...
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. ...
The authors examine the reasons for the problems currently afflicting corporate America, particularly the loss of global competitive advantage, and review the track record of traditional strategic planning and portfolio management. The problems of recent years, they demonstrate, have been caused when managers neglect to consider the current economic environment when developing strategic plans. They go on to offer a systematic approach to addressing the structural problems of traditional portfolio planning and present concrete proposals for generating increased business, establishing...
The authors examine the reasons for the problems currently afflicting corporate America, particularly the loss of global competitive advantage, and...
There are no miracles in Latin America, says international consultant Louis Nevaer--only opportunities--and with economic integration well underway, these opportunities are more promising than ever for U.S. businesses. Trade barriers fell at the Summit of the Americas, and even the Mexican meltdown failed to dim the Latin American promise. How U.S. businesses can participate in these processes of democratization and liberalization in Latin America is the subject of Dr. Nevaer's wide-ranging discussion. With attention not only to economic and trade considerations, but also to social,...
There are no miracles in Latin America, says international consultant Louis Nevaer--only opportunities--and with economic integration well underway...
How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years--the...
How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall s...
The ideas in this volume are based on the authors' assumption that the deficit economy in which the United States finds itself will exist for the remainder of the century. They discuss what the consequences of a deficit economy mean for corporate finances and management. Nevaer and Deck suggest tools needed to cope with and survive a deficit economy. They address such concerns for executives as corporate debt policy, cash management, financial flexibility, project financing, and pension planning. "Business Library Newsletter"
While Nevaer and Deck underscore the need for a rational and...
The ideas in this volume are based on the authors' assumption that the deficit economy in which the United States finds itself will exist for the r...
The unprecedented global economic growth of recent decades is closely tied to the trading relations that have developed in the postwar period. The authors of "The Protectionist Threat to Corporate America" explore the potential impact of protectionism on these relationships, arguing that trade barriers pose a danger not only to U.S. economic growth but to world trade as a whole. Gearing their discussion to the needs of the business community, they offer a clear, systematic explanation of the underlying principles that govern international trade, the consequences of protectionism, and...
The unprecedented global economic growth of recent decades is closely tied to the trading relations that have developed in the postwar period. The ...
The bubble burst. Within months, dot-com once-millionaires were scratching around for jobs. Nevaer proves that the laws of classical economics were never repealed, and that the New Economy was more Old Economy than many people believed. His briskly provocative new book shows how the return of common sense is opening fresh opportunities for wealth creation in badly battered industries--the entertainment industry especially--and offers five keys to understanding the online economy overall. The crash, says Nevaer, was inevitable. Characteristics of the New Economy created market imperfections...
The bubble burst. Within months, dot-com once-millionaires were scratching around for jobs. Nevaer proves that the laws of classical economics were...
"If I were, upon dying, to come back as a ghost, I can think of no more beautiful a city to haunt than Merida" - Carlos Fuentes. What is it about the story of a haunting that appeals to our nature? What is it about Merida, with its history dating back to the 16th century when it was an isolated city in New Spain's Yucatan peninsula, that is so haunting and haunted? Why does it offer a rich history from which to draw out the ghosts that live here, some of which date back to when the Maya ruled in all their glory? There is, of course, a natural human fascination with ghost stories. In this...
"If I were, upon dying, to come back as a ghost, I can think of no more beautiful a city to haunt than Merida" - Carlos Fuentes. What is it about the ...
