Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive...

This book focuses on knowledge management theoretical models and empirical research findings for developing economies to create an understanding of the social, organizational, and cultural implementation aspects of knowledge management in the context of developing economies--Provided by publisher.

Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and...

This book is devoted to recent developments and applications of multiple criteria decision aid tools in the field of finance, insurance and investment.

Offers a compilation of current research relating to business ethics within developing markets around the world. This publication features research on topics essential to remaining competitive in the modern global marketplace, such as corporate social responsibility, corporate governance, consumer behaviour understanding, and ethical leadership.