Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Consumer credit borrowing - using credit cards, store cards and personal loans - is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go 'bad', when people start to default on their loans and when they cannot, or will not, repay? It is this poorly understood, controversial, but central part of both the consumer credit industry and the lived experiences of an increasing number of people that this book explores.

Drawing on research from the interior of the debt collections industry, as well as debtors' own accounts and...

Harness -Code Halos- to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond -Big Data- and analytics. Code Halos spark new...

Your customer feels resistant. It's a natural response whenever you attempt to influence someone.

There are 3 types of psychological resistance: Resistance to your sales process, to your offer, and to change itself. The people you influence will experience at least one of these, if not all.

When you understand resistance, and the psychology of persuasion, closing the sale becomes effortless. You "remove the psychological barriers" and buying is the obvious next step.

Traditional sales techniques don't address your customer's resistance. They'll teach you fancy closing techniques...

In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative...

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social...