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The Practice of Misuse: Rugged Consumerism in Contemporary American Culture
ISBN: 9780804791960 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the age of Ikea Hackers and salvagepunks, this book charts the emergence of "rugged consumers" who creatively misuse, reuse, and repurpose the objects within their environments to suit their idiosyncratic needs and desires. Figures of both literary and material culture whose behavior evokes an American can-do ethic, rugged consumers mediate between older mythic models of self-sufficiency and the consumption-driven realities of our passive, post-industrial economy. Through their unorthodox encounters with the material world, rugged consumers show that using objects 'properly' is a...
In the age of Ikea Hackers and salvagepunks, this book charts the emergence of "rugged consumers" who creatively misuse, reuse, and repurpose the obje...
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323,45 zł |
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John Maynard Keynes and the Economy of Trust: The Relevance of the Keynesian Social Thought in a Global Society
ISBN: 9781137467225 / Angielski / Twarda / 121 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why does trust collapse in times of crisis? And when, instead, does it become a driver of growth, generating value? Through a sociological interpretation of the thought of John Maynard Keynes, Padua introduces the innovative concepts of Economy of Trust and Nominal Economy within the context of the 2008 financial crisis.
Why does trust collapse in times of crisis? And when, instead, does it become a driver of growth, generating value? Through a sociological interpretat...
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194,08 zł |
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Economic Jihad: Putting the Kibosh on Antiquated Social Axioms Defining Us
ISBN: 9780990867418 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fifty Five Shades of Political Economy.... Capitalism is a tragic love story. Do we need an Economic Jihad? What can you say about the boring cock-fights between Capitalism deities of our time? You should be as disgusted as I am of these clown shows that chip away the substance of economic disparity dialogues. I have left to the class of economist sloppy cerebral sloths, to tiptoeing around of serious issues. Instead, you, the reader, and I will be swimming against the torrent current. Chapter one through six are exhibits of the case against the current status quo, Capitalism. And if I see...
Fifty Five Shades of Political Economy.... Capitalism is a tragic love story. Do we need an Economic Jihad? What can you say about the boring cock-fig...
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76,09 zł |
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Neuro-Sell: How Neuroscience Can Power Your Sales Success
ISBN: 9780749476151 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Psychologist and sales coach Simon Hazeldine presents a process and approach to selling that is based on solid research and the latest findings in neuroscience. By incorporating PRISM brain-mapping-- a personality profiling instrument that uses neuroscience to identify behavioral preferences -- Hazeldine helps front line sales associates, sales managers and directors understand the importance of the unconscious and find out how to get below the surface level of buyer behavior. PRISM is the tool to enable a sales force to sell in the way that customers prefer, to be flexible and responsive, to...
Psychologist and sales coach Simon Hazeldine presents a process and approach to selling that is based on solid research and the latest findings in neu...
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cena:
450,30 zł |
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Three Worlds of Labour Economics
ISBN: 9780873324557 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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912,96 zł |
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Happiness Centered Customers: Secrets of Creating Happy Customers for Life
ISBN: 9781502586179 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Just a few of the things you'll learn in this easy-to-read, easy-to-understand book include, how to ... * Profitably attract more quality customers * Ethically exploit your customers maximum financial potential *Keep your quality customers for life *Set you and your business apart from any and all competition
Just a few of the things you'll learn in this easy-to-read, easy-to-understand book include, how to ... * Profitably attract more quality customers * ...
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cena:
40,88 zł |
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On the Origins of Self-Service
ISBN: 9781138902497 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well... Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via ... |
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860,79 zł |
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Watchdogs and Whistleblowers: A Reference Guide to Consumer Activism
ISBN: 9781440829994 / Angielski / Twarda / 533 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety for all Americans, showing how these protections were won through the skillful and determined work of leading activists and activist organizations. Many of the stories told here are related by the activists themselves, often for the first time.... This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business... |
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461,29 zł |
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Consumer Financial Behavior
ISBN: 9781601988645 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and become more customer-centric. By analyzing financial behavioral acts and skills, and the economic, sociological, and psychological variables that may influence them, the author focuses on the determinants and consequences of spending, saving, borrowing, insuring, and investing, and explains how both the market and consumers can achieve responsible financial behavior. The objective of Consumer...
Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid con...
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cena:
436,07 zł |
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Resistance to Innovation: Its Sources and Manifestations
ISBN: 9780226632605 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every year, about 25,000 new products are introduced in the United States. Most of these products failat considerable expense to the companies that produce them. Such failures are typically thought to result from consumers resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these early adopters comprising only 20 percent of the consumer population.
Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist... Every year, about 25,000 new products are introduced in the United States. Most of these products failat considerable expense to the companies that pr...
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cena:
214,17 zł |
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The Ethics of Competition and Other Essays
ISBN: 9781614277491 / Angielski / Miękka / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 2014 Reprint of Original 1935 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. "The Ethics of Competition" is nothing short of visionary. Knight foresaw virtually all of the reductionist tendencies that have come to plague the discipline he cultivated, neoclassical economic theory. Even more impressively, Knight related these disciplinary proclivities back to themes as grand as the fate of liberal democracy and human nature. Knight believed that the human craving for simple, mechanical explanations inevitably leads to frustration rather than...
2014 Reprint of Original 1935 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. "The Ethics of Compe...
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91,77 zł |
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Why People (Don't) Buy: The Go and Stop Signals
ISBN: 9781137466679 / Angielski / Twarda / 223 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework...
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cena:
147,49 zł |
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Handbook of Research on Managing and Influencing Consumer Behavior
ISBN: 9781466665477 / Angielski / Twarda / 728 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media...
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge managem...
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cena:
2042,52 zł |
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Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
ISBN: 9781137509963 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European in...
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cena:
427,02 zł |
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Sell Well
ISBN: 9781505540277 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Guiding prospects into becoming customers and clients is an essential skill for merchants of products and services. In Sell Well, consumer psychologist and retail consultant Bruce D. Sanders shows how to use the most influential motivators of this flow. The techniques, based on ground-breaking research, are proven sales generators in stores, shops, and professional practices.
Guiding prospects into becoming customers and clients is an essential skill for merchants of products and services. In Sell Well, consumer psyc...
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cena:
90,80 zł |
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ESSENTIALS OF PREDICTIVE ANALYTICS for Recruiters and Non-analytical Business Professionals: A Conceptual Understanding of Current Models, Buzzwords,
ISBN: 9781503091047 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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99,79 zł |
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The Sage Handbook of Consumer Culture
ISBN: 9781473929517 / Angielski / Twarda / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The SAGE Handbook of Consumer Culture The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics.The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key... The SAGE Handbook of Consumer Culture The question of consumption emerged as a major focus of research and scholarship in the 1990s but the bre... |
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782,54 zł |
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Horror Story Asia: Battling An Asian Giant: Customer vs. 800 Pound Gorilla
ISBN: 9781508641308 / Angielski / Miękka / 38 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Imagine losing a year of your life or rather imagine that a service provider you paid to deliver a service stole a year of your life? What would you do, how would you feel? This is a fictionalized true story of how a Asian giant usurped a year of my life and how they did it. This is a story of lies, deceit and white collar crime spanning North America and Asia. Tenets of organizational design and behavior, consumer behavior, customer service, social media strategy and corporate governance and social responsibility are showcased. This is a good fast read on how business theory and industry...
Imagine losing a year of your life or rather imagine that a service provider you paid to deliver a service stole a year of your life? What would you d...
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cena:
54,46 zł |
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Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition
ISBN: 9781631571121 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. In an age of self service stores,... The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the n... |
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95,13 zł |
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Vanity Economics: An Economic Exploration of Sex, Marriage and Family
ISBN: 9781783473748 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents an accessible and sometimes controversial economic exploration of numerous issues surrounding sex, marriage and family. It analyses the role of 'vanity', defined as social status and self-esteem, in social and economic behaviours. In Veblen's theory of conspicuous consumption, vanity is associated with the consumption of luxuries such as expensive handbags and cars. In this book, C. Simon Fan provocatively argues that vanity is obtained by having a spouse and children with perceived 'high-quality' values, for example, a beautiful wife, a tall husband or intelligent...
This book presents an accessible and sometimes controversial economic exploration of numerous issues surrounding sex, marriage and family. It analyses...
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cena:
197,42 zł |
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