Code Halos

ISBN-13: 9781118862070 / Angielski / Twarda / 2014 / 256 str.

Malcom Frank

Opis

Harness -Code Halos- to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond -Big Data- and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:

• Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
• Shows how the Crossroads Model can help anticipate and navigate this market shift;
• Provides examples of traditional firms already harnessing the power of Code Halos including GE's -Brilliant Machines, - Disney's theme park -Magic Band, - and Allstate's mobile devices and analytics that transform auto insurance.

With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

Recenzje

"All in all, t his is an easy read on an interesting topic...it will help you to predict and prepare for changes in the way your company does business in the future" (B2B Marketing, July 2014)

Spis treści

Disclaimer v

Acknowledgments vii

Introduction: The Value of the Virtual 1

Part I: Digits Over Widgets: The Next Age of Business and Technology

Chapter 1: Will It Happen to Us? 9

A Trillion–Dollar Opportunity or an Extinction Event

Chapter 2: The Personal Code Halo: 16

Press 1 for the Real You

Chapter 3: The Five Business Code Halos: 28

Connecting Customers, Products, and Organizations

Chapter 4: The Anatomy of a Winning Code Halo Solution 38

Chapter 5: The SMAC Stack: 56

The New Technology of Code

Chapter 6: The Pattern of Digital Disruption: 70

The Crossroads Model

Chapter 7: The Code Halo Economy: 85

The Economics of Information

Part II: Four Principles for Success in the Code Halo Economy

Chapter 8: Delivering Beautiful Products and Experiences 102

Chapter 9: Don t Be Evil 2.0: 117

Earning and Keeping Trust in a Transparent World

Chapter 10: Manage Your Career Based on Code: 145

Winning in the Wirearchy

Chapter 11: Make IT Your Halo Heroes: 158

Transform Your Technology Organization

Part III: Winning with the Crossroads Model

Chapter 12: Seize Advantage During Ionization: 176

Sense, Innovate, and Prepare to Pilot

Chapter 13: Create a Spark: 194

Pilot Your Best Code Halo Solutions

Chapter 14: Enrich and Scale at Internet Speed: 210

Turn a Spark into a Blaze

Conclusion: Winning in the New Code Rush 224

Notes 228

Photo Credits 237

Index 238

O autorze

MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT–based strategy with organizations around the world. He is a graduate of Yale University.

PAUL ROEHRIG is the Global Managing Director of Cognizant′s Center for the Future of Work. He was previously a Principal Analyst at Forrester Research and held multiple roles with Hewlett Packard. He is a graduate of the University of Florida and has a doctorate from Syracuse University.

BEN PRING is the Director for Cognizant′s Center for the Future of Work. He was previously a Research Vice President at Gartner. In 2008 he won Gartner′s prestigious annual Thought Leadership award. He has a philosophy degree from Manchester University.

Blurb

A Model for Understanding the Future of Business

"Code Halos are to Systems of Engagement as databases are to Systems of Record. They are the fundamental underpinning upon which all else rests. To engage digitally one must see not only what users are doing but also the context in which they are doing it, a context made up of both their present state and their prior history. All this is contained in their Code Halo. Learning how halos work, and how you can make them work for you, is the business of this book, and it is the future of your business as well."
Geoffrey Moore, author, Crossing the Chasm, Dealing with Darwin, and Escape Velocity

"Code Halos lays bare how companies create superior value and competitive advantage by orchestrating the interplay of the huge and ever–increasing amounts of data surrounding individuals and our environment. This is clear and proven advice on maximizing opportunities in our data–drenched world."
Don Tapscott, author of fourteen books, including Macrowikinomics: New Solutions for a Connected Planet (with Anthony D. Williams)

"The authors make a convincing argument that the lifespan of your business is limited if you don′t embrace data and analytics. Code Halos will be sported by virtually every successful company in the near future."
Thomas H. Davenport, President′s Distinguished Professor, Babson College; Digital Fellow, MIT Center for Digital Business; coauthor of Competing on Analytics

"Frank, Roehrig, and Pring have closely examined how today′s most powerful companies have leveraged the data available to them to disrupt their markets, and they′ve identified the common elements to these success stories. By mapping the path traveled by industry leaders who have refocused their business models on data analytics, and with an eye toward risks as well as benefits, Code Halos shows companies how to thrive with innovations fueled by information technology."
Jonathan Zittrain, author of the Future of the Internet And How to Stop It

"CIOs have come to a decision crossroads, as recent CIO magazine research shows. Do they want the value of information technology to be primarily viewed as a ′cost center′ or a ′business game changer′? Code Halos is a must–read, twenty–first century, peer–based business survival manifesto for chief information officers who opt to be business game changers."
Gary J. Beach, Publisher Emeritus, CIO magazine

"Organizations in all sectors of the economy have undergone a profound digital transformation which has resulted in data–intensive ecosystems. Managing these ecosystems and deriving value from them requires new ways of thinking. Code Halos brings together the technological and business concepts required to gain advantage in a fast, moving world."
Ramayya Krishnan, Dean, Heinz College School of Information Systems and Management and School of Public Policy and Management, Carnegie Mellon University