Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes.

By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market in such processes by looking at how consumers make sense of marketplace discourses, whether this is how brand discourses influence shopping habits, or how consumers interact with the various spaces of the market. Revealing food consumption through...

Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and Futures. The collection successfully balances theoretical insights with grounded case studies, on mobility, heating, washing and eating practices, and concludes by exploring future sustainable consumption research pathways and policy recommendations. Theoretical frameworks are advanced throughout...

There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed in purchasing decisions. Bringing psychological insights to bear on market research, Cheskin shows how motivations that can indicate acceptance and value of brands, along with packaging, are the...

Little Things Big Returns reveals how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains how companies can close the customer experience gap and realize big returns.

Research confirms little things happen in the moments that matter most to your customers. By little things I mean human things, the kindnesses...

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a...

Today, we confront the vast power of the giant high-tech companies and government, the hidden economic logic of surveillance capitalism, and the propaganda of machine...

Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise Peterson examines how the consequences of these choices impact customer relationships, the image of businesses and corporations, colleague interaction and the personal satisfaction of professionals in the working world. In a fast paced, high stress work world the professional...

The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself has become replaced by market alternatives, raising at the same time the demand for consumer goods.

The neoclassical economic framework of household production theory relates the increasing demand for household technology to rising wages and opportunity costs of time: the higher the wage rate, the more costly it is to spend...

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.

The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the...

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought leaders. It introduces the works of historical theorists and surveys how their work has influenced and shaped consumption theory, both through history and at the cutting edge of research.

Consumption is at core of contemporary lifestyles, of political successes and...