Kategoria BISAC: Business & Economics >> Consumer Behavior - General

This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage...

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User...

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory...

Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Western lifestyles--private automobiles, cell phones, shopping malls, and travel abroad. International franchises such as McDonald's, Office Depot, Benetton, IKEA, and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a potent force. Consumption and Market Society in Israel shows how different groups--kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants, and middle-class Israelis--alternately...

Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Western lifestyles--private automobiles, cell phones, shopping malls, and travel abroad. International franchises such as McDonald's, Office Depot, Benetton, IKEA, and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a potent force. Consumption and Market Society in Israel shows how different groups--kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants, and middle-class Israelis--alternately...

Consumer credit borrowing - using credit cards, store cards and personal loans - is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go 'bad', when people start to default on their loans and when they cannot, or will not, repay? It is this poorly understood, controversial, but central part of both the consumer credit industry and the lived experiences of an increasing number of people that this book explores.

Drawing on research from the interior of the debt collections industry, as well as debtors' own accounts and...