The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

ISBN-13: 9781848729445 / Angielski / Twarda / 2012 / 364 str.

L J Shrum

Opis

'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace.

Spis treści

L. J. Shrum, What's So Special About Entertainment Media and Why Do We Need a Psychology For It?: An Introduction to The Psychology of Entertainment Media. Part 1. Embedding Promotions within Entertainment Media: Product Placement Effects and How They Work. J. A. McCarty, T. M. Lowrey, Product Integration: Current Practices and New Directions. E. Cowley, As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement. L. Owen, H. Hang, S. Auty, C. Lewis, Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency. M. R. Nelson, M. K. J. Waiguny, Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertainment Persuasion?. Part 2. The Programs between the Ads: The Persuasive Power of Entertainment Media. L. J. Shrum, J. Lee, The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values. J. Carpenter, M. C. Green, Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment. K. E. Dill, M. C. R. Burgess, Seeing is Believing: Towards a Theory of Media Imagery and Social Learning (MISL). C. A. Russell, D. W. Russell, Alcohol Messages in Television Series: Content and Effects. E. Strahan, V. M. Buote, A. E. Wilson, Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior. J. A. Maier, D. A. Gentile, Learning Aggression through the Media: Comparing Psychological and Communication Approaches. G. Comstock, J. Powers, Paths from Television Violence to Aggression: Reinterpreting the Evidence.

O autorze

L. J. Shrum is Professor and Chair of Marketing at the University of Texas at San Antonio. He received his PhD from the University of Illinois in Communication and his MS in Advertising. He is Past President of the Society for Consumer Psychology. His current research focuses on the multiple roles of the self in consumer judgment.