The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how companies should not only learn to identify how their products are being misused, but also how to use this knowledge to innovate new products and services that better meet customer needs and promote viral growth. These techniques also promote long-term customer loyalty and growth even in hypercompetitive environments.

This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage...

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Digital innovations influence every aspect of our lives in this increasingly technological world. Firms that pursue digital innovations must think carefully about how digital technologies shape the nature, process and outcomes of innovation as well as the long- and short-term social, economic and cultural consequences of their offerings. The Handbook contributes to building a transdisciplinary understanding of digital innovation by bringing together a diverse set of leading scholars from business, engineering, economics, science and public policy. Their distinct perspectives advance ideas...

Digital innovations influence every aspect of our lives in this increasingly technological world. Firms that pursue digital innovations must think carefully about how digital technologies shape the nature, process and outcomes of innovation as well as the long- and short-term social, economic and cultural consequences of their offerings. The Handbook contributes to building a transdisciplinary understanding of digital innovation by bringing together a diverse set of leading scholars from business, engineering, economics, science and public policy. Their distinct perspectives advance...