Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Western lifestyles--private automobiles, cell phones, shopping malls, and travel abroad. International franchises such as McDonald's, Office Depot, Benetton, IKEA, and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a potent force. Consumption and Market Society in Israel shows how different groups--kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants, and middle-class Israelis--alternately...