Consumer Behavior: Women and Shopping » książka
Consumer Behavior: Women and Shopping
ISBN-13: 9781606491676 / Angielski / Miękka / 2011 / 125 str.
Huddleston provides business owners a fascinating insight into women's shopping habits and motivations. She asserts that women are the most powerful economic force in the retail industry.
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into womens shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
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