Kategoria BISAC: Business & Economics >> Advertising & Promotion

Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society.

What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles...

• Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association

• Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the...

"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.
The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that go viral on the web-which often leads to their replaying as television...

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like...

-Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money -
--Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) series

-Deming's approach to branding is not about gimmicks. It's about relationships-the real formula for building and sustaining your brand and your business.-
--Rieva Lesonsky, Editorial Director, Entrepreneur magazine

-It doesn't matter what you sell. We're all selling service....

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business...

In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant...

Written by 35 experts from top companies around the world including dunnhumbyUSA, Millward Brown, Tesco's Fresh & Easy, MARS Advertising, Nestle and...