PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the...
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a se...
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.
Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate...
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of publi...
