Intellectual Capital refers to one of the most important sources of business advantage - the knowledge within the organisation of how to create value for customers. This is reflected in the transformation of society into knowledge work and the increasing difference between the book value and the market value of companies. This book addresses the issue of how to develop a system for visualising and measuring intellectual capital.

This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of tourism, the role of marketing and finance, organisations and policies. International cases are used throughout the text.

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia, the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as...

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the...

Offshore finance has transformed many small jurisdictions into high income economies and has facilitated the growth of global financial markets, deregulation and the convergence of economic policies worldwide. However, the volatility and fickle nature of global capital has also become apparent. This major new multi-disciplinary and international collection explores the development of offshore finance and is an extremely valuable resource for all those considering the issues involved in this important area.

This book answers the question of how to improve the innovation performance of large companies. It discusses how a wide range of management systems and practices impact innovation performance. Having observed a number of management teams that were trying to improve innovation performance, the author describes the most effective ways to do this. He looks at what management systems to change first, how to change them, and who to involve in the process. Finally, he discusses how the ideal innovation system differs across industries and how managers should take industry differences into account...

European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market...

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this...

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to...

Many companies and organisations have embarked upon change programmes as part of a quest for a common vision, identity and set of values. These programmes are frequently frustrated by company politics based upon less obvioius power structures within the company or organisation. This book examines the nature of this conflict and proposes a methodology to demonstrate how long term change can be successfully implemented.