European Business

ISBN-13: 9780333754078 / Angielski / Miękka / 1999 / 368 str.

Neil Harris

Opis

European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.

Spis treści

The European Business Environment.- The Organisation of the European Union.- From Single Market to Single Currency.- Creating a Level Playing Field: EU Competition and Social Policies.- Central and Eastern Europe: Economies in Transition.- European Business Organisations.- Financing European Business.- Formulating European Business Strategy.- Alternative Models of European Business Organisation.- Accessing European Markets.- The Green European Business.

O autorze

NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School. He has many years of experience teaching in higher education on undergraduate, postgraduate and professional courses, and short courses for business. He has also worked in industry, financial services and the civil service.