This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and...

Proposing a new paradigm for Computer Supported Cooperative Work (CSCW), this ground-breaking book presents a research agenda for developing and testing that paradigm. It constitutes the first attempt to outline a comprehensive model of collaboration that integrates the cognitive/conceptual and social dynamics of groups.
The challenge faced by all groups engaged in intellectual work is, on the one hand, to divide the task so that efforts of individual members may proceed in parallel and, on the other hand, to synthesize their separate contributions to form a coherent whole....

This study covers an area of research in instructional technology called computer-supported collaborative learning (CSCL). The emphasis is on the theory behind the subject.

See blurb for Communication and Disenfranchisement. Books will be promoted together.

Intelligent tutoring technology is on the verge of a breakthrough into the mainstream of training and education. Over the past 25 years, researchers have learned not only what it takes to develop an effective intelligent tutoring system (ITS), but also what it takes to deploy and use one--the true barometer of a technology's success. This volume brings together a cross-section of ITS researchers from academia, industry, and the government to talk about their experiences in ITS development and technology transfer, both successful and unsuccessful.
Section 1 is devoted to detailed...

Combining three elements - communication, ageing and culture - all of which have an increasingly profound impact on today's multicultural society, this text focuses on older Americans in various communicative contexts within the framework of their cultures.

This book is the first to directly address the question of how to bridge what has been termed the "great divide" between the approaches of systems developers and those of social scientists to computer supported cooperative work--a question that has been vigorously debated in the systems development literature. Traditionally, developers have been trained in formal methods and oriented to engineering and formal theoretical problems; many social scientists in the CSCW field come from humanistic traditions in which results are reported in a narrative mode. In spite of their differences in style,...

The National Science Foundation funded the first Coordination Theory and Collaboration Technology initiative to look at systems that support collaborations in business and elsewhere. This book explores the global revolution in human interconnectedness. It discusses the various collaborative workgroups and their use in technology. The initiative focuses on processes of coordination and cooperation among autonomous units in human systems, in computer and communication systems, and in hybrid organizations of both systems. This initiative is motivated by three scientific issues which have been...