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Build solid applications for Mac OS X, iPhone, and iPod Touch, regardless of whether you have basic programming skills or years of programming experience. With this book, you'll learn how to use Apple's Cocoa framework and the Objective-C language through step-by-step tutorials, hands-on exercises, clear examples, and sound advice from a Cocoa expert.

Cocoa and Objective-C: Up and Running offers just enough theory to ground you, then shows you how to use Apple's rapid development tools -- Xcode and Interface Builder -- to develop Cocoa applications, manage user interaction,...

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:

• Board responsibility
• Annual giving strategies
• Pledge fulfillment
• Improved donor giving
• Direct mail appeals
• Expanding donor bases
• Annual gift brochures
• Event...

Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It's filled with interaction techniques and examples from a variety of nonprofits.

Important topics include:

• Facebook essentials
• Professional networking
• Twitter benefits
• Press releases and media blogs
• Blogs
• YouTube
• Videos and...

Originally published by Stevenson, Inc., this practical resource provides nonprofit and charity leaders and professionals with memorial and in-tribute giving ideas that will benefit their organizations.

Important topics covered include:

• Memorial gift ideas
• Special events
• Brochures
• Family outreach
• Online tribute pages
• Guardian angel programs
• Annual fund stewardship
• Tribute and memorial programs
• Memorial giving tips
• Donor communication
• Strategic collaboration
• Challenge...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information on how to use gift clubs to improve fundraising results, procedures for creating or improving gift clubs or levels, and examples of donor clubs and accompanying benefits.

Important topics covered include:

• Multiple levels of membership benefits
• Planned giving
• Giving recognition programs
• Approaches to upgrading members
• Analyzing a member's potential
• Business contributors
• High end donor...

Originally published by Stevenson, Inc., this practical resource offers advice on wining more grants. It provides step-by-step procedures for identifying, prioritizing, and approaching foundations and corporations for grant support; specific strategies and approaches used by foundation and corporate relations professionals; and tips, techniques, and best practices to draft and submit winning grant proposals.

Important topics covered include:

• Grant-seeking procedures for beginners
• Essentials for pursuing federal grants
• Finding the best corporate and...

Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and support for nonprofit events. In addition to tips, techniques, and best practices, it includes examples successfully used by other nonprofit organizations and associations.

Important topics covered include:

• Event publicity
• Leveraging important dates and anniversaries
• Employee retirement
• Awards
• Supporter engagement
• Celebrity involvement
• Grand openings
• Guest engagement
...

Originally published by Stevenson, Inc., this practical resource delivers a wealth of successful strategies for any fundraising endeavor, including annual funds, capital campaigns, volunteer-driven efforts, and project campaigns. In addition to presenting strategies to help nonprofit organizations meet or surpass fundraising goals, this resource provides step-by-step fundraising procedures successfully implemented by other nonprofit organizations and includes a variety of useful sample forms and reports.

Important topics covered include:

• Donor tours to ignite...

Originally published by Stevenson, Inc., this practical resource helps nonprofit professionals improve presentation skills; prepare effective solicitation teams; and train staff, volunteers and board members on the ask. It also gives expert advice on approaching donors for major gifts, tailoring individual proposals, and improving efforts to solicit major gifts.

Important topics covered include:

• Closing techniques
• Donor communication
• Overcoming call reluctance
• The science of asking questions
• Negotiation skills
• Setting the...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:

• Expanding an organization's donor base
• Researching donor prospects
• First time fundraising efforts
• Annual operational plans
• Fundraising evaluation
• Building a mailing...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

Important topics covered include:

• Motivating non-donors
• Attracting first-time corporate donors
• Annual giving strategies: Restricted gifts
• Employee giving
• Social media...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.

Important topics covered include:

• Sponsorship guidelines
• Business alliances
• Benefits for corporate sponsors
• Direct mail
• Partnerships and collaboration
• Sponsor recognition
• Dos and Don'ts with sponsorships
• Effective...

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professionals pursue challenge gifts and grants, enhance donor bases and existing donors, and discover new and creative ways to use challenge gifts. In addition to step-by-step procedures on how to secure more challenge gift and grants, examples are given of what various nonprofit organizations have successfully accomplished with challenge gifts.

Important topics covered include:

• Setting up challenge gifts
• Encouraging new donors
• Building endowment funds
...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with a plan for properly stewarding those who have invested so generously in their organizations and those they serve. Dozens of ideas, procedures, and strategies are included.

Important topics covered include:

• Key stewardship relations practices
• Cumulative givingPledge acknowledgements
• First-time donor strategiesPersonlized gifts
• Ethics
• Communication
• Employee engagement
• Marketing endowments
• Donor walls
...

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

• Useful policies, guidelines and publication procedures
• How to produce quality annual reports
• Advice on writing and editing copy
• Tips for taking, managing and incorporating photos and images
• Numerous layout and design ideas
• Advantages of online publications
• Outsourcing considerations
• Evaluating publication effectiveness
• Editorial...