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Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.

Important topics covered include:

• Marketing and promoting events
• How to increase ticket sales
• Broadening an event's appeal
• Market special events with new mobile applications
• Offering transportation to increase attendance
• Social media promotion
...

Originally published by Stevenson, Inc., this practical resource profiles over one hundred successful and profitable events for nonprofit organizations.

Examples of events profiled include:

• Donor luncheons
• Community hospital days
• Award ceremonies
• Fundraising auctions
• Holiday events
• Student dances
• Cocktail parties
• Home tours
• Athletic events
• Boutiques partnerships
• Extreme fundraising events
• Gambling events
• Galas
• College nights
• Women's nights
...