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Build solid applications for Mac OS X, iPhone, and iPod Touch, regardless of whether you have basic programming skills or years of programming experience. With this book, you'll learn how to use Apple's Cocoa framework and the Objective-C language through step-by-step tutorials, hands-on exercises, clear examples, and sound advice from a Cocoa expert.

Cocoa and Objective-C: Up and Running offers just enough theory to ground you, then shows you how to use Apple's rapid development tools -- Xcode and Interface Builder -- to develop Cocoa applications, manage user interaction,...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

• Planning and scheduling
• Personal appeals
• Building mailing lists
• Donor outreach
• Writing calls to action
• Direct mail testing
• Targeting specific groups
...

Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.

Important topics covered include:

• Pursuing estate gifts
• Assessing donor preferences
• Leveraging existing endowments
• Naming opportunities
• Promoting bequests
• Soliciting major gifts
• Strategies for first-time donors
• Donor communication
...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.

Important topics covered include:

• Naming opportunities
• Essential elements...

Originally published by Stevenson, Inc., this practical resource is designed specifically for volunteers and serves as a helpful training tool for those nonprofit professionals who manage or work with volunteers in any capacity. This resource will help educate and inspire volunteers to:

• Recruit others, including friends, relatives and business contacts, as volunteers
• Plan and manage events and projects more effectively
• Manage other volunteers and conduct meetings with greater confidence
• Strengthen their leadership skills
• Better utilize...

Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to recruit, train, motivate, and reward young volunteers. It addresses:

• Beginning a youth volunteer program
• Tips and techniques to recruit young volunteers
• Connecting with and motivating young people in volunteer efforts
• Benefits and rewards for young volunteers
• Reaching and engaging college-age volunteers

Important topics covered include:

• Volunteer selection guidelines
• Teen incentive...

Although volunteer recruitment can be difficult for nonprofit organizations, volunteer retention is often even more difficult. Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for nurturing long-term relationships with volunteers and examples of what various organizations have done to retain new volunteers.

Important topics covered include:

• Welcome kits
• Volunteer assignments
• Goal setting
• Volunteer motivation
• Risk management measures
• Volunteer...

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:

• Board responsibility
• Annual giving strategies
• Pledge fulfillment
• Improved donor giving
• Direct mail appeals
• Expanding donor bases
• Annual gift brochures
• Event...

Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It's filled with interaction techniques and examples from a variety of nonprofits.

Important topics include:

• Facebook essentials
• Professional networking
• Twitter benefits
• Press releases and media blogs
• Blogs
• YouTube
• Videos and...

Originally published by Stevenson, Inc., this practical resource provides nonprofit and charity leaders and professionals with memorial and in-tribute giving ideas that will benefit their organizations.

Important topics covered include:

• Memorial gift ideas
• Special events
• Brochures
• Family outreach
• Online tribute pages
• Guardian angel programs
• Annual fund stewardship
• Tribute and memorial programs
• Memorial giving tips
• Donor communication
• Strategic collaboration
• Challenge...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information on how to use gift clubs to improve fundraising results, procedures for creating or improving gift clubs or levels, and examples of donor clubs and accompanying benefits.

Important topics covered include:

• Multiple levels of membership benefits
• Planned giving
• Giving recognition programs
• Approaches to upgrading members
• Analyzing a member's potential
• Business contributors
• High end donor...

Originally published by Stevenson, Inc., this practical resource offers advice on wining more grants. It provides step-by-step procedures for identifying, prioritizing, and approaching foundations and corporations for grant support; specific strategies and approaches used by foundation and corporate relations professionals; and tips, techniques, and best practices to draft and submit winning grant proposals.

Important topics covered include:

• Grant-seeking procedures for beginners
• Essentials for pursuing federal grants
• Finding the best corporate and...

Originally published by Stevenson, Inc., this practical resource delivers a wealth of successful strategies for any fundraising endeavor, including annual funds, capital campaigns, volunteer-driven efforts, and project campaigns. In addition to presenting strategies to help nonprofit organizations meet or surpass fundraising goals, this resource provides step-by-step fundraising procedures successfully implemented by other nonprofit organizations and includes a variety of useful sample forms and reports.

Important topics covered include:

• Donor tours to ignite...

Originally published by Stevenson, Inc., this practical resource helps nonprofit professionals improve presentation skills; prepare effective solicitation teams; and train staff, volunteers and board members on the ask. It also gives expert advice on approaching donors for major gifts, tailoring individual proposals, and improving efforts to solicit major gifts.

Important topics covered include:

• Closing techniques
• Donor communication
• Overcoming call reluctance
• The science of asking questions
• Negotiation skills
• Setting the...

Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and support for nonprofit events. In addition to tips, techniques, and best practices, it includes examples successfully used by other nonprofit organizations and associations.

Important topics covered include:

• Event publicity
• Leveraging important dates and anniversaries
• Employee retirement
• Awards
• Supporter engagement
• Celebrity involvement
• Grand openings
• Guest engagement
...