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Build solid applications for Mac OS X, iPhone, and iPod Touch, regardless of whether you have basic programming skills or years of programming experience. With this book, you'll learn how to use Apple's Cocoa framework and the Objective-C language through step-by-step tutorials, hands-on exercises, clear examples, and sound advice from a Cocoa expert.

Cocoa and Objective-C: Up and Running offers just enough theory to ground you, then shows you how to use Apple's rapid development tools -- Xcode and Interface Builder -- to develop Cocoa applications, manage user interaction,...

Originally published by Stevenson, Inc., this practical resource helps nonprofit professionals improve presentation skills; prepare effective solicitation teams; and train staff, volunteers and board members on the ask. It also gives expert advice on approaching donors for major gifts, tailoring individual proposals, and improving efforts to solicit major gifts.

Important topics covered include:

• Closing techniques
• Donor communication
• Overcoming call reluctance
• The science of asking questions
• Negotiation skills
• Setting the...

Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and support for nonprofit events. In addition to tips, techniques, and best practices, it includes examples successfully used by other nonprofit organizations and associations.

Important topics covered include:

• Event publicity
• Leveraging important dates and anniversaries
• Employee retirement
• Awards
• Supporter engagement
• Celebrity involvement
• Grand openings
• Guest engagement
...

Originally published by Stevenson, Inc., this practical resource delivers a wealth of successful strategies for any fundraising endeavor, including annual funds, capital campaigns, volunteer-driven efforts, and project campaigns. In addition to presenting strategies to help nonprofit organizations meet or surpass fundraising goals, this resource provides step-by-step fundraising procedures successfully implemented by other nonprofit organizations and includes a variety of useful sample forms and reports.

Important topics covered include:

• Donor tours to ignite...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:

• Expanding an organization's donor base
• Researching donor prospects
• First time fundraising efforts
• Annual operational plans
• Fundraising evaluation
• Building a mailing...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

Important topics covered include:

• Motivating non-donors
• Attracting first-time corporate donors
• Annual giving strategies: Restricted gifts
• Employee giving
• Social media...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.

Important topics covered include:

• Sponsorship guidelines
• Business alliances
• Benefits for corporate sponsors
• Direct mail
• Partnerships and collaboration
• Sponsor recognition
• Dos and Don'ts with sponsorships
• Effective...

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professionals pursue challenge gifts and grants, enhance donor bases and existing donors, and discover new and creative ways to use challenge gifts. In addition to step-by-step procedures on how to secure more challenge gift and grants, examples are given of what various nonprofit organizations have successfully accomplished with challenge gifts.

Important topics covered include:

• Setting up challenge gifts
• Encouraging new donors
• Building endowment funds
...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with a plan for properly stewarding those who have invested so generously in their organizations and those they serve. Dozens of ideas, procedures, and strategies are included.

Important topics covered include:

• Key stewardship relations practices
• Cumulative givingPledge acknowledgements
• First-time donor strategiesPersonlized gifts
• Ethics
• Communication
• Employee engagement
• Marketing endowments
• Donor walls
...

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

• Useful policies, guidelines and publication procedures
• How to produce quality annual reports
• Advice on writing and editing copy
• Tips for taking, managing and incorporating photos and images
• Numerous layout and design ideas
• Advantages of online publications
• Outsourcing considerations
• Evaluating publication effectiveness
• Editorial...

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:

• The national news
• Interviews
• Free publicity
• Writing news releases
• Avoiding common media mistakes
• Handling negative publicity
• Responding to reporters
...

Originally published by Stevenson, Inc., this practical resource provides libraries with tips, techniques, and best practices to plan and execute effective fundraising events. In addition to step-by-step procedures, this resource also provides useful checklists and worksheets as well as fundraising event profiles used by various libraries to generate needed funds.

Important topics covered include:

• Fundraising essentials
• Checklist guide for planning a gala
• Key questions for first-time events
• Budget saving tips
• Annual special...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organization with strategies to effectively train volunteers. It includes essential principles and procedures to train and educate new and veteran volunteers, samples of useful forms and resources, and case studies of how other managers train and educate volunteers.

Important topics covered include:

• Rules and regulations
• Creative approaches to training
• Volunteer handbooks
• Continuing education
• Senior training
• Electronic orientation...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with ideas and strategies to maximize the impact and effectiveness of their websites. From adding social media or an online press room to driving traffic or enhancing features, this manual has it all.

Important topics covered include:

• Customizable pages
• Guest books
• Incorporating sponsor information
• Social media strategies
• RSS feeds
• Online pressrooms
• Online publications
• Website copy
• Blogs
...

Optimize your auction to bring in top dollar

Raffles and auctions are a time-honored favorite among fundraising vehicles. When well-organized, these events can bring in sizeable revenue ? but when poorly-run, have the potential to generate debt and much wasted time. Profitable Raffles and Auctions: 72 Ways to Boost your Revenue helps generate top dollar, offering expert tips and advice for getting the most out of your fundraising event. Fresh ideas merge with the perspective of experience to reveal what works, what doesn't, and what you should do differently to stand...