Wyniki wyszukiwania:
wyszukanych pozycji: 83
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Marketing: An Introduction, Global Edition
ISBN: 9781292433103 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 8-10 dni roboczych. |
cena:
460,08 |
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Marketing nas Mídias Sociais: Um Guia Prático
ISBN: 9798566972473 / Portugalski / Miękka / 2020 / 248 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
108,85 |
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Marketing
ISBN: 9788383382289 / Polski / broszurowa / 2025 / 672 str. Termin realizacji zamówienia: ok. 6-8 dni roboczych. Najnowsze, zmienione i uzupełnione wydanie biblii marketingu.Marketing, fundamentalne dzieło Kotlera, którego najnowsze wydanie współtworzyli Keller i Chernev, od blisko 60 lat jest biblią menedżerów. Podstawą tego wydania jest szesnasta edycja amerykańska z roku 2022.Postępująca globalizacja, coraz większa rola społecznej odpowiedzialności biznesu, postępy w technologii, handlu elektronicznym i komunikacji cyfrowej, coraz większy wpływ mediów społecznościowych i powszechne zastosowanie analityki danych, automatyzacji marketingu i sztucznej inteligencji zmieniły zasady...
Najnowsze, zmienione i uzupełnione wydanie biblii marketingu.Marketing, fundamentalne dzieło Kotlera, którego najnowsze wydanie współtworzyli Kel...
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cena:
179,00 |
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Success in Social Marketing: 100 Case Studies From Around the Globe
ISBN: 9781032223247 / Angielski / Miękka / 2022 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
204,03 |
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
ISBN: 9780471455165 / Angielski / Twarda / 2003 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral... A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "fa... |
cena:
169,31 |
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Ingredient Branding: Making the Invisible Visible
ISBN: 9783642438189 / Angielski / Miękka / 2014 / 393 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of... An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first co... |
cena:
244,34 |
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Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits
ISBN: 9781440872440 / Angielski / Twarda / 2019 / 176 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
183,38 |
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Transformational Sales: Making a Difference with Strategic Customers
ISBN: 9783319368788 / Angielski / Miękka / 2016 / 162 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
244,34 |
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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
ISBN: 9789813201965 / Angielski / Miękka / 2017 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rat...
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cena:
114,48 |
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Marketing: An Introduction -- Global Edition
ISBN: 9781292753492 / Angielski / Miękka / 2025 Termin realizacji zamówienia: ok. 8-10 dni roboczych. |
cena:
440,36 |
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Winning at Innovation: The A-To-F Model
ISBN: 9781137479174 / Angielski / Miękka / 2015 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can oc...
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cena:
122,15 |
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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
ISBN: 9789813275997 / Angielski / Miękka / 2019 / 344 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to emba...
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cena:
124,44 |
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
ISBN: 9780814472958 / Angielski / Miękka / 2005 / 168 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. -If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask?
Now you don't have to decide.
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary theories of one of the profession's most revered experts, with Kotler... -If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask?
Now ... |
cena:
74,77 |
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Market Your Way to Growth
ISBN: 9781118496404 / Angielski / Twarda / 2012 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social... Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed ... |
cena:
98,24 |
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
ISBN: 9780471268673 / Angielski / Twarda / 2003 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing... The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Ma... |
cena:
137,81 |
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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
ISBN: 9789813201958 / Angielski / Twarda / 2017 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rat...
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cena:
228,96 |
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Transformative Marketing: Combining New Age Technologies and Human Insights
ISBN: 9783031596360 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
149,58 |
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
ISBN: 9783662569283 / Angielski / Miękka / 2018 / 113 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
244,34 |
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Fifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your Competition
ISBN: 9780692554968 / Angielski / Miękka / 2015 / 270 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before. Whether you're an operating business or a college or job applicant, decision-makers need to know about you... what you offer... why you're awesome. Traditional marketing no longer cuts it today. With a foreword written by marketing legend and leading Northwestern University Kellogg School of Management academic Philip Kotler, Fifty Shades Of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you...
The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before. Whether you're a...
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cena:
45,43 |
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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
ISBN: 9789813275461 / Angielski / Twarda / 2019 / 344 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
248,88 |
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