Fifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your Competition

ISBN-13: 9780692554968 / Angielski / Miękka / 2015 / 270 str.

Naresh Vissa; Philip Kotler

Opis

The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before. Whether you're an operating business or a college or job applicant, decision-makers need to know about you... what you offer... why you're awesome. Traditional marketing no longer cuts it today. With a foreword written by marketing legend and leading Northwestern University Kellogg School of Management academic Philip Kotler, Fifty Shades Of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you back from success in a digital age. Chapter topics include: - The New PR - How Millennial Marketing Will Get You Gen Y Customers - How To Create Beneficial Facebook Marketing Campaigns - 3 Ways To Make Money Off Craigslist - How To Be Discovered On LinkedIn - How To Publish A Book - How Affiliate Marketing Can Generate Revenue Rapidly With Very Little Work - How Advertising On Porn Sites Can Grow Your Business Cost-Effectively And much, much more