Wyniki wyszukiwania:
wyszukanych pozycji: 80
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Success in Social Marketing: 100 Case Studies From Around the Globe
ISBN: 9781032223247 / Angielski / Miękka / 2022 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
201,58 |
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Marketing nas Mídias Sociais: Um Guia Prático
ISBN: 9798566972473 / Portugalski / Miękka / 2020 / 248 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
106,53 |
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Marketing
ISBN: 9788383382289 / Polski / broszurowa / 2025 / 672 str. Termin realizacji zamówienia: ok. 6-8 dni roboczych. Najnowsze, zmienione i uzupełnione wydanie biblii marketingu.Marketing, fundamentalne dzieło Kotlera, którego najnowsze wydanie współtworzyli Keller i Chernev, od blisko 60 lat jest biblią menedżerów. Podstawą tego wydania jest szesnasta edycja amerykańska z roku 2022.Postępująca globalizacja, coraz większa rola społecznej odpowiedzialności biznesu, postępy w technologii, handlu elektronicznym i komunikacji cyfrowej, coraz większy wpływ mediów społecznościowych i powszechne zastosowanie analityki danych, automatyzacji marketingu i sztucznej inteligencji zmieniły zasady...
Najnowsze, zmienione i uzupełnione wydanie biblii marketingu.Marketing, fundamentalne dzieło Kotlera, którego najnowsze wydanie współtworzyli Kel...
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cena:
179,00 |
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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
ISBN: 9789813201965 / Angielski / Miękka / 2017 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rat...
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cena:
119,06 |
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
ISBN: 9780471268673 / Angielski / Twarda / 2003 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing... The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Ma... |
cena:
134,87 |
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
ISBN: 9781409418399 / Angielski / Twarda / 2012 / 464 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and...
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many or...
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cena:
713,07 |
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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
ISBN: 9789813275461 / Angielski / Twarda / 2019 / 344 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
258,83 |
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Kotler on Marketing: How to Create, Win, and Dominate Markets
ISBN: 9781476787909 / Angielski / Miękka / 2014 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the... Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing go...
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cena:
69,32 |
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Ten Deadly Marketing Sins: Signs and Solutions
ISBN: 9780471650225 / Angielski / Twarda / 2004 / 160 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent... Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs ... |
cena:
129,36 |
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Transformative Marketing: Combining New Age Technologies and Human Insights
ISBN: 9783031596360 / Angielski / Miękka / 2024 / 379 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
153,30 |
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Ingredient Branding: Making the Invisible Visible
ISBN: 9783642438189 / Angielski / Miękka / 2014 / 393 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of... An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first co... |
cena:
242,07 |
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
ISBN: 9783662484890 / Angielski / Twarda / 2016 / 113 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strat...
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cena:
262,25 |
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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
ISBN: 9789813201958 / Angielski / Twarda / 2017 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rat...
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cena:
238,12 |
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Winning at Innovation: The A-To-F Model
ISBN: 9780230343436 / Angielski / Twarda / 2011 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can oc...
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cena:
121,01 |
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Marketing Theory And Orientations
ISBN: 9781636512389 / Angielski / Twarda / 2024 / 400 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
445,08 |
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Market Your Way to Growth
ISBN: 9781118496404 / Angielski / Twarda / 2012 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social... Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed ... |
cena:
96,15 |
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Improving The Role And Practice Of Marketing
ISBN: 9781636512440 / Angielski / Twarda / 2024 / 262 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
445,08 |
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
ISBN: 9783662569283 / Angielski / Miękka / 2018 / 113 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
242,07 |
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Ingredient Branding: Making the Invisible Visible
ISBN: 9783642042133 / Angielski / Twarda / 2010 / 416 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of... An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first co... |
cena:
262,25 |
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
ISBN: 9780471646563 / Angielski / Twarda / 2004 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing " Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and... Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting cap... |
cena:
134,87 |
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