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wyszukanych pozycji: 82

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 Marketing: An Introduction, Global Edition Philip Kotler 9781292433103
Marketing: An Introduction, Global Edition

ISBN: 9781292433103 / Angielski / Miękka / 2022

ISBN: 9781292433103/Angielski/Miękka/2022

Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.)
Philip Kotler
cena: 454,74

 
Marketing nas Mídias Sociais: Um Guia Prático

ISBN: 9798566972473 / Portugalski / Miękka / 2020 / 248 str.

ISBN: 9798566972473/Portugalski/Miękka/2020/248 str.

Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.)
Opresnik Marc Oliver Opresnik
cena: 105,08

 Marketing Philip Kotler 9788383382289
Marketing

ISBN: 9788383382289 / Polski / broszurowa / 2025 / 672 str.

ISBN: 9788383382289/Polski/broszurowa/2025/672 str.

Termin realizacji zamówienia: ok. 6-8 dni roboczych (Dostawa w 2026 r.)
Najnowsze, zmienione i uzupełnione wydanie biblii marketingu.Marketing, fundamentalne dzieło Kotlera, którego najnowsze wydanie współtworzyli Keller i Chernev, od blisko 60 lat jest biblią menedżerów. Podstawą tego wydania jest szesnasta edycja amerykańska z roku 2022.Postępująca globalizacja, coraz większa rola społecznej odpowiedzialności biznesu, postępy w technologii, handlu elektronicznym i komunikacji cyfrowej, coraz większy wpływ mediów społecznościowych i powszechne zastosowanie analityki danych, automatyzacji marketingu i sztucznej inteligencji zmieniły zasady...
Najnowsze, zmienione i uzupełnione wydanie biblii marketingu.Marketing, fundamentalne dzieło Kotlera, którego najnowsze wydanie współtworzyli Kel...
cena: 179,00

 Attracting Investors: A Marketing Approach to Finding Funds for Your Business Kotler, Philip 9780471646563
Attracting Investors: A Marketing Approach to Finding Funds for Your Business

ISBN: 9780471646563 / Angielski / Twarda / 2004 / 256 str.

ISBN: 9780471646563/Angielski/Twarda/2004/256 str.

Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.)
Philip Kotler; Hermawan Kartajaya; S. David Young
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing " Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and...
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting cap...
cena: 133,04

 Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers Kotler, Philip 9789813275997
Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers

ISBN: 9789813275997 / Angielski / Miękka / 2019 / 344 str.

ISBN: 9789813275997/Angielski/Miękka/2019/344 str.

Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.)
Den Huan Hooi; Hermanwan Kartajaya; Philip Kotler
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to emba...
cena: 121,44

 Kotler on Marketing: How to Create, Win, and Dominate Markets Philip Kotler 9781476787909
Kotler on Marketing: How to Create, Win, and Dominate Markets

ISBN: 9781476787909 / Angielski / Miękka / 2014 / 272 str.

ISBN: 9781476787909/Angielski/Miękka/2014/272 str.

Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.)
Philip Kotler
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the...
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing go...
cena: 68,38

 Ingredient Branding: Making the Invisible Visible Kotler, Philip 9783642438189
Ingredient Branding: Making the Invisible Visible

ISBN: 9783642438189 / Angielski / Miękka / 2014 / 393 str.

ISBN: 9783642438189/Angielski/Miękka/2014/393 str.

Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.)
Philip Kotler; Waldemar Pfoertsch

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first co...

cena: 241,50

 According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions Philip Kotler 9780814472958
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

ISBN: 9780814472958 / Angielski / Miękka / 2005 / 168 str.

ISBN: 9780814472958/Angielski/Miękka/2005/168 str.

Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.)
Philip Kotler

-If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask?

Now you don't have to decide.

According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary theories of one of the profession's most revered experts, with Kotler...

-If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask?

Now ...

cena: 72,18

 Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits Philip Kotler 9781440872440
Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits

ISBN: 9781440872440 / Angielski / Twarda / 2019 / 176 str.

ISBN: 9781440872440/Angielski/Twarda/2019/176 str.

Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.)
Philip Kotler
cena: 178,97

 
Analytical Marketing

ISBN: 9781636512402 / Angielski

ISBN: 9781636512402/Angielski

Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.)
Philip Kotler
cena: 439,02

 The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business Kotler, Philip 9783662484890
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

ISBN: 9783662484890 / Angielski / Twarda / 2016 / 113 str.

ISBN: 9783662484890/Angielski/Twarda/2016/113 str.

Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.)
Philip Kotler; Roland Berger; Nils Bickhoff
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strat...
cena: 261,63

 Democracy in Decline: Rebuilding Its Future Philip Kotler 9781473980501
Democracy in Decline: Rebuilding Its Future

ISBN: 9781473980501 / Angielski / Miękka / 2016 / 224 str.

ISBN: 9781473980501/Angielski/Miękka/2016/224 str.

Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.)
Philip Kotler

Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens).
Philip Kotler identifies 14 shortcomings of today's democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality...

Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) ...

cena: 145,69

 Marketing: An Introduction -- Global Edition Philip Kotler 9781292753492
Marketing: An Introduction -- Global Edition

ISBN: 9781292753492 / Angielski / Miękka / 2025

ISBN: 9781292753492/Angielski/Miękka/2025

Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.)
Philip Kotler
cena: 435,25

 
Strategic Marketing

ISBN: 9781636512464 / Angielski

ISBN: 9781636512464/Angielski

Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.)
Philip Kotler
cena: 439,02

 Winning at Innovation: The A-To-F Model Kotler, Philip 9780230343436
Winning at Innovation: The A-To-F Model

ISBN: 9780230343436 / Angielski / Twarda / 2011 / 272 str.

ISBN: 9780230343436/Angielski/Twarda/2011/272 str.

Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.)
Fernando Trias de Bes
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can oc...
cena: 120,73

 Transformative Marketing: Combining New Age Technologies and Human Insights Philip Kotler 9783031596360
Transformative Marketing: Combining New Age Technologies and Human Insights

ISBN: 9783031596360 / Angielski

ISBN: 9783031596360/Angielski

Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.)
Philip Kotler
cena: 140,86

 Market Your Way to Growth Kotler, Philip 9781118496404
Market Your Way to Growth

ISBN: 9781118496404 / Angielski / Twarda / 2012 / 240 str.

ISBN: 9781118496404/Angielski/Twarda/2012/240 str.

Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.)
Philip Kotler
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed ...

cena: 94,84

 Lateral Marketing: New Techniques for Finding Breakthrough Ideas Kotler, Philip 9780471455165
Lateral Marketing: New Techniques for Finding Breakthrough Ideas

ISBN: 9780471455165 / Angielski / Twarda / 2003 / 224 str.

ISBN: 9780471455165/Angielski/Twarda/2003/224 str.

Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.)
Philip Kotler; Fernando Trias De Bes
A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral...
A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "fa...
cena: 163,44

 Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers Kotler, Philip 9789813275461
Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers

ISBN: 9789813275461 / Angielski / Twarda / 2019 / 344 str.

ISBN: 9789813275461/Angielski/Twarda/2019/344 str.

Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.)
Den Huan Hooi; Hermanwan Kartajaya; Philip Kotler
cena: 242,90

 Ingredient Branding: Making the Invisible Visible Kotler, Philip 9783642042133
Ingredient Branding: Making the Invisible Visible

ISBN: 9783642042133 / Angielski / Twarda / 2010 / 416 str.

ISBN: 9783642042133/Angielski/Twarda/2010/416 str.

Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.)
Philip Kotler

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first co...

cena: 261,63

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