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wyszukanych pozycji: 28
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Innovative Research Methodologies in Management: Volume I: Philosophy, Measurement and Modelling
ISBN: 9783319877822 / Angielski / Miękka / 2018 / 282 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
508,15 zł |
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Strategic Marketing Management: A Business Process Approach
ISBN: 9781844800001 / Angielski / Miękka / 2009 / 512 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).
Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accountin...
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cena:
420,49 zł |
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Advances in Doctoral Research in Management (Volume 2)
ISBN: 9789812778659 / Angielski / Twarda / 2008 / 220 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. This volume comprises doctoral research papers and research notes. It includes research methodology papers that introduce applications of various methodological concepts, techniques, and tools.
Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. This volume comprises doctoral research papers and re...
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cena:
546,71 zł |
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Innovative Research Methodologies in Management: Volume I: Philosophy, Measurement and Modelling
ISBN: 9783319643939 / Angielski / Twarda / 2017 / 282 str. Termin realizacji zamówienia: ok. 20 dni roboczych. A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing...
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cena:
508,15 zł |
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Worldwide Casebook in Marketing Management
ISBN: 9789814689601 / Angielski / Twarda / 2018 / 924 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array o...
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cena:
1550,77 zł |
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Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research
ISBN: 9783319877846 / Angielski / Miękka / 2018 / 224 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
449,52 zł |
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Quantitative Modelling in Marketing and Management
ISBN: 9789814407717 / Angielski / Twarda / 2012 / 532 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.
Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses o...
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cena:
893,67 zł |
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Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research
ISBN: 9783319643991 / Angielski / Twarda / 2017 / 224 str. Termin realizacji zamówienia: ok. 20 dni roboczych. A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing...
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cena:
449,52 zł |
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Philosophy of Artificial Intelligence and Its Place in Society
ISBN: 9781668495919 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it has grown to be one of the hottest topics in computer science, business technology research, and educational technologies. Despite AI winters in the 1970s and 1990s, where interest and subsequently adequate funding for AI research ceased, and as the technology and its usefulness become more perceptible, often with brilliant results, society is once again ready to investigate this powerful technology and its potential. However, a challenge arises when AI is called into question in an ethical...
The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it has grown to be one of the hottest topics in computer ...
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cena:
1264,04 zł |
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Philosophy of Artificial Intelligence and Its Place in Society
ISBN: 9781668495926 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
970,07 zł |
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Problems in Marketing: Applying Key Concepts and Techniques
ISBN: 9780761971795 / Angielski / Miękka / 2007 / 336 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been wri...
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cena:
273,30 zł |
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The Sage Dictionary of Quantitative Management Research
ISBN: 9781412935203 / Angielski / Twarda / 2011 / 344 str. Termin realizacji zamówienia: ok. 22 dni roboczych. A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation.
Each entry gives an introduction to the topic, lists the key relevant features, gives a worked example, a concise summary and a selection of further reading suggestions. It is suitable for researchers and academics who need a handy and quick point of reference.
A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitati...
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cena:
825,32 zł |
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Problems in Marketing: Applying Key Concepts and Techniques
ISBN: 9780761971788 / Angielski / Twarda / 2008 / 336 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been wri...
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cena:
851,60 zł |
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The Sage Dictionary of Quantitative Management Research
ISBN: 9781412935296 / Angielski / Miękka / 2011 / 344 str. Termin realizacji zamówienia: ok. 22 dni roboczych. A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation.
Each entry gives an introduction to the topic, lists the key relevant features, gives a worked example, a concise summary and a selection of further reading suggestions. It is suitable for researchers and academics who need a handy and quick point of reference.
A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitati...
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cena:
289,08 zł |
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Biometrics and Neuroscience Research in Business and Management: Advances and Applications
ISBN: 9783110708431 / Angielski / Twarda / 2024 / 375 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) |
cena:
465,65 zł |
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Strategic Management in Tourism
ISBN: 9781786390240 / Angielski / Miękka / 2018 / 328 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Linking strategic thinking with action for the management of tourism, this book evaluates global trends, analyses environmental impact and reviews the major factors affecting international tourism management. Now in its third edition, this well-established resource includes extra pedagogy such as learning objectives, questions and case studies.
Linking strategic thinking with action for the management of tourism, this book evaluates global trends, analyses environmental impact and reviews the...
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cena:
236,01 zł |
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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
ISBN: 9781522509936 / Angielski / Twarda / 2016 / 292 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) "This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers"--
"This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective ...
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cena:
970,07 zł |
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Consumer Behavior, Branding and Counterfeiting
ISBN: 9789814287036 / Angielski / Twarda / 2021 / 350 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new competitive structures. Branding has become an increasingly important area of research in marketing as well as a crucial decision-making area in strategic marketing management. Counterfeit-related activities challenge the existing theoretical and methodological framework in many ways, particularly consumer behavior and branding. This book brings together the three areas counterfeiting, branding and consumer behaviour within a very robust...
Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new com...
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cena:
604,54 zł |
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Quantitative Modelling in Marketing and Management (Second Edition)
ISBN: 9789814696340 / Angielski / Twarda / 2015 / 568 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
946,23 zł |
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Marketing and Smart Technologies: Proceedings of Icmarktech 2021, Volume 1
ISBN: 9789811692703 / Angielski Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
1172,70 zł |
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