ISBN-13: 9789814407717 / Angielski / Twarda / 2012 / 532 str.
ISBN-13: 9789814407717 / Angielski / Twarda / 2012 / 532 str.
Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.