Strategic Management in Tourism

ISBN-13: 9781786390240 / Angielski / Miękka / 2018 / 328 str.

Luiz Moutinho; Alfonso Vargas Saanchez

Opis

Linking strategic thinking with action for the management of tourism, this book evaluates global trends, analyses environmental impact and reviews the major factors affecting international tourism management. Now in its third edition, this well-established resource includes extra pedagogy such as learning objectives, questions and case studies.