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wyszukanych pozycji: 3
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Competition and attention in the human brain
ISBN: 9783844309591 / Angielski / Miękka / 2012 / 492 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. At any given moment, our brains are bombarded with enormous amounts of information. External stimuli from the senses travel through our eyes, nose, or skin, and internal reflections and imagery travel from within. All these stimuli are processed in parallel and compete with each other to become the one single percept which we are aware of at a present moment. This book studies the ways by which this competition is resolved in our brain, the mechanisms and methods which allow the brain to select from this load of information, and the process of selection of one thoughts to reach our...
At any given moment, our brains are bombarded with enormous amounts of information. External stimuli from the senses travel through our eyes, nose, or...
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cena:
358,34 zł |
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Biometrics and Neuroscience Research in Business and Management: Advances and Applications
ISBN: 9783110708431 / Angielski / Twarda / 2024 / 375 str. Termin realizacji zamówienia: ok. 12 dni roboczych. |
cena:
459,27 zł |
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Consumer Neuroscience
ISBN: 9780262036597 / Angielski / Twarda / 2017 / 368 str. Termin realizacji zamówienia: ok. 12 dni roboczych. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the... Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field o... |
cena:
367,42 zł |
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