wyszukanych pozycji: 36
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Tourism Development
ISBN: 9781443877541 / Angielski / Twarda / 2015 / 185 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
212,35 zł |
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Destination Benchmarking: Concepts, Practices and Operations
ISBN: 9780851997452 / Angielski / Twarda / 2003 / 240 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarki...
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cena:
481,78 zł |
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Handbook on Tourism, Public Health and Wellbeing
ISBN: 9781800378292 / Angielski / Twarda / 2022 / 288 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. |
cena:
803,85 zł |
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Tourism Economics: A Practical Perspective
ISBN: 9781443877558 / Angielski / Twarda / 2015 / 175 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
212,35 zł |
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Early Framers of Tourism Knowledge, Volume I
ISBN: 9781032014760 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. It was originally published as a special issue of Anatolia.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelon...
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cena:
682,74 zł |
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Directory of Scholarly Journals in Turkey
ISBN: 9781443848770 / Twarda / 2017 / 540 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
359,02 zł |
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Early Framers of Tourism Knowledge, Volume II
ISBN: 9781032015644 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelon...
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cena:
682,74 zł |
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Sustainability of Tourism: Cultural and Environmental Perspectives
ISBN: 9781443832069 / Twarda / 2011 / 305 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The subject of sustainability has become central to the discussion of how to succeed in the stable development of the tourism industry, due to the uncontrollable nature of supply and demand over the past few decades. Thus, this book examines policies and practices associated with the introduction of various methods in order to maintain sustainable tourism development. The list of policies and practices is based on a selection of the most recent topics, providing many real-world examples and cases in relation to culture and nature-based environmental issues, representing both individual...
The subject of sustainability has become central to the discussion of how to succeed in the stable development of the tourism industry, due to the unc...
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cena:
227,52 zł |
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Tourism Economics: Concepts & Practices
ISBN: 9781604564303 / Angielski / Twarda / 2008 / 165 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The development of tourism in a country/region carries some social and economical changes with their positive, as well as negative, aspects. This book aims to examine both effects of tourism in a national economy in detail. It gives information from the kn
The development of tourism in a country/region carries some social and economical changes with their positive, as well as negative, aspects. This book...
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cena:
495,57 zł |
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Managing and Marketing Tourist Destinations : Strategies to Gain a Competitive Edge
ISBN: 9780415811484 / Angielski / Miękka / 2012 / 262 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the...
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destin...
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cena:
242,70 zł |
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Tourist Behavior: An Experiential Perspective
ISBN: 9783319785523 / Angielski / Twarda / 2018 / 201 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
540,99 zł |
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Handbook of Tourist Behavior: Theory & Practice
ISBN: 9780415542814 / Angielski / Miękka / 2012 / 268 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a... In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerston... |
cena:
262,93 zł |
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Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
ISBN: 9780415991711 / Angielski / Twarda / 2010 / 242 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the... Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (des... |
cena:
733,31 zł |
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Advances in Tourism Destination Marketing: Managing Networks
ISBN: 9780415492386 / Angielski / Twarda / 2009 / 266 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations,... This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It ... |
cena:
758,60 zł |
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Tourist Behavior: An Experiential Perspective
ISBN: 9783030087296 / Angielski / Miękka / 2018 / 201 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
386,41 zł |
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Handbook of Tourist Behavior: Theory & Practice
ISBN: 9780415993609 / Angielski / Twarda / 2008 / 268 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a... In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerston... |
cena:
885,03 zł |
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International Case Studies in Tourism Marketing
ISBN: 9781032023137 / Angielski / Miękka / 2022 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
202,24 zł |
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International Case Studies in Tourism Marketing
ISBN: 9781032023151 / Angielski / Twarda / 2022 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
682,74 zł |
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Advances in Tourism Destination Marketing: Managing Networks
ISBN: 9781138880627 / Angielski / Miękka / 2015 / 266 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations,... This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It ... |
cena:
242,70 zł |
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Progress in Tourism Marketing
ISBN: 9780080450407 / Angielski / Twarda / 2006 / 328 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to...
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to fur...
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cena:
682,74 zł |