Advances in Tourism Destination Marketing: Managing Networks

ISBN-13: 9780415492386 / Angielski / Twarda / 2009 / 266 str.

Metin Kozak;University of Valencia;University of Otago

Opis

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Spis treści

Part 1: Destination Marketing and Management  1. Research in Tourism Marketing: An Analysis of Topics & Methodologies  2. Diversity, Devolution and Disorder: The Management of Tourism Destinations  3. Success Factors of Tourism Networks  4. Strategic Positioning and Performance of Tourism Destinations  Part 2: Destination Branding  5. A Movie Map Conversion Study: A Case Study of ‘Pride & Prejudice’   6. Music-Tourism Networks: A Study of Three Festivals in Queensland  7. Destination Brand Licensing  8. Destinations as Gadgets: Co-Creating a Sportive Identity for Voss  Part 3: Destination Networks  9. Networking Approaches for Sustainable Destination Management 10. Tourism Destinations: A Network Analysis of the Web Space  11. Rodolfo Baggio & Magda Antonioli Corigliano  Part 4: Vacation Decision Making & Choice  12. Influence of Women’s Lifestyles on Holiday Decisions  13. Access and Use of E-commerce in the Spanish Tourism Market  14. The Formation of Destination Choice Sets: An Interpretive Approach  15. Risk Perceptions and Risk Reduction Strategies as Determinants of Destination Choice  16. Identification of Important Service Factors in Group Package Tours  Part 5: Consumer Experiences & Perceptions  17. Holiday Resort Visitor Motivations and their Relationship with Satisfaction  18. Building a Tourist Typology Based on Motivations for Visiting a Cultural City  19. Effect of Complaint Management on Loyalty versus Probability of Ending Relationship