Destination Benchmarking: Concepts, Practices and Operations

ISBN-13: 9780851997452 / Angielski / Twarda / 2003 / 240 str.

Metin Kozak

Opis

This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.