Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behaviour, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of "Anatolia: An International Journal of Tourism and Hospitality Research."