ISBN-13: 9781032023137 / Angielski / Miękka / 2022 / 244 str.
ISBN-13: 9781032023137 / Angielski / Miękka / 2022 / 244 str.
This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.