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wyszukanych pozycji: 16
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Marketing Management
ISBN: 9780357635087 / Angielski / Miękka / 2021 / 336 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
319,06 zł |
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis
ISBN: 9781601989130 / Angielski / Miękka / 2015 / 104 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to thoroughly test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases. The intended audience for this monograph is behaviorally oriented marketers interested in learning more about some core analytical tools of the trade. The authors proceed under the assumption that most consumer behavior...
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis reviews several t...
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cena:
355,45 zł |
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Marketing Research: Methodological Foundations, 12th edition
ISBN: 9781983654466 / Angielski / Miękka / 2018 / 544 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
204,16 zł |
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Marketing Research: Methodological Foundations, 13th edition
ISBN: 9798791801487 / Angielski / Miękka / 2022 / 360 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
155,28 zł |
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Mediation Analysis
ISBN: 9781412925693 / Angielski / Miękka / 2008 / 104 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book covers mediation analysis--the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical information. The book begins by introducing arguments of causality, and proceeds to examine current options for analyzing data patterns purported to exhibit meditational structures. Iacobucci shows direct and indirect paths via causal paths, regression, and structural equations models. She also grounds readers in a popular structural... This book covers mediation analysis--the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iac... |
cena:
182,89 zł |
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Marketing Management
ISBN: 9781337271127 / Angielski / Miękka / 2017 / 352 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobucci's MARKETING MANAGEMENT, 5E. Simply pair this proven book with cases, group work, and/or simulations to create a dynamic and engaging upper-level course. MARKETING MANAGEMENT, 5E reflects the vibrant and challenging environment facing today's marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace...
Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to mast...
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cena:
319,06 zł |
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Networks in Marketing
ISBN: 9780761901402 / Angielski / Miękka / 1996 / 443 str. Termin realizacji zamówienia: ok. 22 dni roboczych. An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances.
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field exa...
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cena:
569,73 zł |
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Reflections of Eminent Marketing Scholars
ISBN: 9781680839548 / Angielski / Miękka / 2022 / 344 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
469,19 zł |
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A Chronology of Health Care Marketing Research
ISBN: 9781680836301 / Angielski / Miękka / 2019 / 474 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
469,19 zł |
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Social Media Analytics and Its Applications in Marketing
ISBN: 9781680839524 / Angielski / Miękka / 2022 / 92 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
331,75 zł |
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Studying Healthcare from a Marketing Perspective
ISBN: 9781680839180 / Angielski / Miękka / 2022 / 86 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
308,05 zł |
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Consumer Behavior
ISBN: 9781119912415 / Angielski / Miękka / 2023 / 368 str. Termin realizacji zamówienia: 1-3 dni roboczych In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for...
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an ov...
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437,57 zł |
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Continuing to Broaden the Marketing Concept
ISBN: 9781787548251 / Angielski / Twarda / 2020 / 328 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych. Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientatio...
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cena:
489,24 zł |
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Handbook of Services Marketing and Management
ISBN: 9780761916123 / Angielski / Miękka / 1999 / 536 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from...
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cena:
470,42 zł |
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Kellogg on Integrated Marketing
ISBN: 9780471204763 / Angielski / Twarda / 2002 / 336 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger -... This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Mar...
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cena:
220,03 zł |
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Advances in Services Marketing and Management
ISBN: 9780762301768 / Angielski / Twarda / 1997 / 290 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the field.
Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the ...
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cena:
473,12 zł |
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