Social Media Analytics and Its Applications in Marketing

ISBN-13: 9781680839524 / Angielski / Miękka / 2022 / 92 str.

Sangkil Moon; Dawn Iacobucci

Spis treści

• 1. Introduction
• 2. Understanding Social Media Analytics (SMA)
• 3. Review of Social Media and SMA Related to Marketing
• 4. Useful Methods for SMA
• 5. Trends, Future Research, and Education in SMA
• 6. Conclusions
• References