Continuing to Broaden the Marketing Concept

ISBN-13: 9781787548251 / Angielski / Twarda / 2020 / 328 str.

USA) Dawn Iacobucci (Vanderbilt University

Opis

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.