Reflections of Eminent Marketing Scholars

ISBN-13: 9781680839548 / Angielski / Miękka / 2022 / 344 str.

Dawn Iacobucci

Spis treści

• 1. Introduction to Reflections of Eminent Marketing Scholars
• 2. How I Got into Branding
• 3. Bayesian Battles
• 4. Choosing a Traditional Rather Than Commercial Academic Pathway
• 5. Reflections on “Good Empirical Generalizations”
• 6. Facing Up to Things
• 7. Reinvention and Inspiration: How I Evolved as a Researcher
• 8. A Risky Career Decision
• 9. My Career: Be Where They Ain’t
• 10. A Late Bloomer’s Tale
• 11. Career Reflections: Career Altering Surprises
• 12. The Road to Application
• 13. Career Reflections
• 14. The Entrepreneurial Academic Career: From Tactics to Strategy
• 15. Reflections
• 16. Reflections
• 17. In Praise of Transitions
• 18. Reflections
• 19. Journal Reviews: What You Can Do with Them
• 20. Reflections on an Academic Career
• 21. Reflections
• 22. Constant Evolution and Steady Focus
• 23. Reflections on the Marketing Science Discipline
• 24. Reflections on a Career as a Marketing Engineer
• 25. Reflections
• 26. Academic Careers: A Shift in Focus
• 27. Reflections
• 28. Three Career Pivots and a Lifetime of Happiness: Reflections of a Scholar
• 29. To Young Researchers Developing Their Careers
• 30. Reflections
• 31. Reflections of an Accidental Academic: A 50-Year Journey
• 32. Embrace Serendipity!
• 33. Reflections
• 34. Reflections
• 35. An Incomplete Professional Travelogue of an Accidental Marketing Professor
• 36. Research Lessons and Principles for Success
• 37. My Story
• 38. Stochastic Reflections
• 39. Reflections
• 40. Contemplations on Career-Related Dilemmas and Choosing Unconventional Options
• 41. An Accidental Academic: Reflections on an Exciting Journey
• 42. Reflections
• 43. Reflections
• 44. Reflections
• 45. Reflections on Over a Half Century of Teaching Marketing
• 46. Reflections on Lessons Learned
• 47. Reflections on My Accidental Journey
• 48. Experimentation, Serendipity, and Strategy in Research Discovery
• 49. Reflections on an Accidental Career in Marketing
• 50. Reflections
• 51. Find the Open Door
• 52. Reflections
• 53. Collaboration in Developing the Power of Abstraction
• 54. Be Thankful for Great Colleagues!
• 55. Triumph and Pain of a Research Career in Market Dynamics
• 56. What I Learned from Conducting Research in the Field
• 57. Reflections
• 58. Reflections
• 59. Reflections
• 60. Reflections
• 61. Open or Closed? Your Mind, Your Decision!