A Chronology of Health Care Marketing Research

ISBN-13: 9781680836301 / Angielski / Miękka / 2019 / 474 str.

Dawn Iacobucci

Spis treści

• I. Introduction and Overview
• 1. Introduction to the Chronology of Health Care Marketing Research
• II. The Marketing Research Perspective
• 2. Marketing Research: Consumer Behavior-Food Purchasing and Consumption
• Appendices
• A Private Labels/Store Brands, and Category Captainship
• 3. Marketing Research: Consumer Behavior-Beyond (Not) Food Topics
• 4. Marketing Research: Pharmaceutical Firm Behavior Strategy
• III. The Perspective Outside of Marketing
• 5. Scholarship and Articles Beyond Marketing Research: Public Health, Medicine, Economics, Psychology, Organizational Studies, and Operations Research
• 6. Healthcare and Health Care Books
• IV. In Close
• 7. Conclusions and Future Trajectories
• Acknowledgements
• References