wyszukanych pozycji: 158
Agile Marketing Strategies
ISBN: 9783031042140 / Angielski / Miękka / 2023 Termin realizacji zamówienia: ok. 20 dni roboczych. This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible...
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent ...
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cena:
535,99 zł |
The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
ISBN: 9781637420164 / Angielski / Miękka / 2021 / 150 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
145,12 zł |
Competitive Branding Strategies: Managing Performance in Emerging Markets
ISBN: 9783030249359 / Angielski / Miękka / 2020 / 288 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful... Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst inc... |
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325,42 zł |
Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges
ISBN: 9783030068844 / Angielski / Miękka / 2018 / 446 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
382,84 zł |
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
ISBN: 9781137434951 / Angielski / Twarda / 2015 / 295 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepre...
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cena:
497,71 zł |
Marketing Decision Making and the Management of Pricing: Successful Business Tools
ISBN: 9781466640948 / Angielski / Twarda / 2013 / 274 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate...
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ide...
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cena:
1020,50 zł |
Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior
ISBN: 9783031042119 / Angielski / Twarda / 2022 / 251 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
535,99 zł |
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
ISBN: 9781349493128 / Angielski / Miękka / 2015 / 295 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
382,84 zł |
Proximity Marketing: Converging Community, Consciousness, and Consumption
ISBN: 9781637425770 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
145,12 zł |
Transgenerational Marketing: Evolution, Expansion, and Experience
ISBN: 9783030339258 / Angielski / Twarda / 2019 / 298 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
574,29 zł |
Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
ISBN: 9783030230098 / Angielski / Twarda / 2019 / 407 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
574,29 zł |
Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives
ISBN: 9783030516802 / Angielski / Twarda / 2020 / 256 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
497,71 zł |
Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives
ISBN: 9783030516833 / Angielski / Miękka / 2021 / 282 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
497,71 zł |
Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications
ISBN: 9781137525932 / Angielski / Twarda / 2016 / 324 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domes...
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cena:
382,84 zł |
Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications
ISBN: 9781349707331 / Angielski / Miękka / 2020 / 324 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of...
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic marke...
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cena:
382,84 zł |
Product Strategy & Six Sigma: Challenges, Convergence & Competence
ISBN: 9781617616044 / Angielski / Twarda / 2011 / 242 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. This book presents theoretical issues and applied strategies on product management.
Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow visi...
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cena:
1086,57 zł |
Engineering Physics
ISBN: 9788120351363 / Angielski / Miękka / 2015 / 608 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
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cena:
115,91 zł |
Sales Dynamics: Thinking Outside the Box
ISBN: 9781617287763 / Angielski / Twarda / 2011 / 328 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In a competitive marketplace, selling is performed using scientific methods of product presentation. This title examines sales dynamics and how the new generation sales management strategies need to be focused not only on enhancing the volume of sales, but also serve customers for generating long-term customer loyalty.
In a competitive marketplace, selling is performed using scientific methods of product presentation. This title examines sales dynamics and how the ne...
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cena:
1196,73 zł |
Dexterity in Global Business: A Cross-Dimensional Analysis
ISBN: 9781629480657 / Angielski / Twarda / 2014 / 208 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
976,41 zł |
Marketing Research: Fundamentals, Process, and Implications
ISBN: 9781536130294 / Angielski / Twarda / 2018 / 227 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
1021,47 zł |