This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the...
This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the co...
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of...
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalyt...
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of...
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalyt...
Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its evaluation, and various structured programs including the CVS projects and programs sponsored by school districts, individuals, non-governmental national organizations, and private companies. The book can serve as a guide for curriculum planners as well as teachers in the classroom and adult...
Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book c...
The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in...
The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over t...
This unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intellectually, rather than simply provide names, dates, and places to memorize. The book approaches history not as a cut-and-dried recitation of a collection of facts but as multifaceted discipline. In examining the various perspectives historians have provided, the author brings a vitality to the study of history that students normally do not gain. The text is comprised of 24 historiographical essays, each of which discusses the major...
This unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intel...
Rather than approach debate primarily as a form of interscholastic competition, this unique book identifies it as an activity that occurs in many settings: scientific conferences, newspaper op-ed pages, classrooms, courts of law, and everyday domestic life. Debate is discussed as an integral part of academic inquiry in all disciplines. As in all fields of study, various competing views are advanced and supported; Debate and Critical Analysis is designed to better prepare the student to assess and engage them. This text posits four characteristics of true debate -- argument development, clash,...
Rather than approach debate primarily as a form of interscholastic competition, this unique book identifies it as an activity that occurs in many sett...
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication,...
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Util...
Produced to fill a gap in current knowledge about the state of journalism in Latin America, this timely book chronicles how recent changes toward democratization and privatization in the region have influenced mass media industries and the practice of journalism. Written as a tribute to earlier books about the development and status of Latin American news organizations, this text provides a readable overview of journalism in the area. Unlike those in previous works, these chapters are divided by issues and subject matter instead of by nations and regions. Each chapter concludes with a...
Produced to fill a gap in current knowledge about the state of journalism in Latin America, this timely book chronicles how recent changes toward demo...