Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of...
Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationa...
Innovation and entrepreneurship are often considered two sides of the same coin. But are the links between innovation and entrepreneurship as inextricable as we think? From Innovation to Entrepreneurship questions this seemingly interdependent relationship, highlighting the different requirements of innovation and entrepreneurship. This book disentangles theories of innovation and entrepreneurship, empirically revealing the overlaps and differences between them. Demonstrating that the pursuit of entrepreneurship is the key to economic development, Yasuyuki Motoyama explores the concept...
Innovation and entrepreneurship are often considered two sides of the same coin. But are the links between innovation and entrepreneurship as inextric...