Americanization has come to be closely linked to the processes of globalization, modernization, and cultural imperialism. Working to explain the mechanisms behind these larger processes, the bulk of the literature has tended to operate at the macro-theoretical level dipping only occasionally and hesitantly down into the realms of daily life, and thus, paying less attention to the analysis of the concrete practices through which these transitional cultural impulses are actually integrated in the lives of ordinary people. CULTURE UNBOUND attempts to bridge that gap by considering the...
Americanization has come to be closely linked to the processes of globalization, modernization, and cultural imperialism. Working to explain the mecha...